Direct-to-consumer brands

Best practices and resources specifically for DTC brands to help them grow strong. Those brands are disruptive and need new strategies as they are going after incumbents.

Ecommerce benchmarks for beauty brands

Beauty is one of the sectors where direct-to-consumer brands are taking a lead. The traditional market for cosmetics seems to be lacking in variety and accessibility while customers want more and better solutions for their beauty needs. Direct-to-consumer democratizes the access to specialized products, high-end makeup and natural products, to name a few consumer trends to watch. This is why we have every reason to believe more and more DTC beauty brands will be successful.

To help smaller brands get there, we gathered data from the beauty brands we work with on a daily basis to make key ecommerce metrics benchmarks available.

Consumer trends DTC brands should watch

It’s easier than ever to go to market with your own product. Paying in cryptocurrency, VR fitting rooms and AI shopping assistants may be all the rage now but the winners are the companies adjusting to shifting consumer trends.

Mad Men marketing doesn’t work anymore as Millenials step in as the driving force of buying power. Even their parents are changing the way they shop. Let’s look at the top consumer trends now and how brands can be relevant.

Native’s tactics: what the DTC cosmetics brand did to succeed

Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.

We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.

That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.

Metrilo report: DTC Food brands ecommerce stats

This report looks at the current state of ecommerce food brands in terms of marketing and sales performance, customer retention and lifecycle.

While it is not representative of food brands globally, it may serve as an essential ecommerce metrics benchmark for ecommerce companies starting out in the field.

Participants: Direct-to-consumer (DTC) food brands we work with that agreed to be part of the survey.

The csub-categories identified are: coffee, tea, chocolate, wine, meat and meat products, fresh juices, ready meal deliveries and miscellaneous food.

Methodology: The data is aggregated through the Metrilo accounts of consenting companies.

Influencer marketing, promo codes and referral links

Despite being an influencer is the dream of almost everyone on Instagram, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say.

But we don’t discourage you to use influencer marketing in your marketing mix. It makes perfect sense for consumer brands because of its precise targeting and lifestyle fit.

We only remind you to track the performance of influencer ROI closely in order to have your budget under control and generating the results you want.

So let’s go over the basics of influencer marketing from your point of view and how you can stay on top of it.

Мarketing partnership ideas for DTC brands

Retail and manufacturing are becoming one, and customers are loving it. In the US alone, 40% of potential online buyers expect that in the next five years, DTC brands will account for 40% of their shopping.

Savvy DTC brands know this and are building up. They’re collaborating and using smart marketing tactics to drive sales, grow their revenue and ultimately improve their brand image and online presence.

Here, we have tactics and concrete examples of successful marketing efforts to inspire you, namely:

  1. Package inserts
  2. Cross-promotional email marketing
  3. Sharing Facebook lookalike audiences
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