Metrilo Updates and News

Metrilo Updates and News will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.

Tips on choosing a Shopify CRM for your store

Why do you need a Shopify CRM?

All the data in your reports is generated by customers/ visitors. What you see is their behavior on your website and their reaction to marketing activities. That’s why customer insights can be the holy grail in your marketing mix.

Every click on your website, every page they see, the products they browse and purchase. You need this information if you are to truly leverage the power of data.

Connecting your marketing with customer behavior allows you to tailor relevant and timely messaging to drive more sales.

Product update: Custom HTML emails

3, 2, 1, DEPLOY! 🎉

As you’ve seen, our mission here at Metrilo is to help ecommerce entrepreneurs achieve data-driven growth. That’s why we improved our main feature that allows you to act on your data. Yes, it’s the email feature!

To let you use your data to the max and customize everything, we made Metrilo’s email composer HTML-friendly.

Pro Holiday Marketing Hacks for Metrilo Users

Holiday Season marketing seems a bit overwhelming but fear not, we’ve got your back! Our Holiday Season marketing checklist includes all the points you need to pay attention to if you are to break your sales records this Christmas.

Note: Metrilo users will find most things in the checklist extremely easy to execute!Gift Icon

The best part is that Metrilo works with historical data so when you integrate it with your store, it starts showing these reports and insights right away. It doesn’t matter whether or not you were a Metrilo user last Holiday Season (or whenever), it’ll still help you analyze past data and use it in planning your strategy for the future.

Here’s how.

Metrilo’s Official Shopify App is Now Live and Integrates Like Magic

We want to help more Shopify businesses achieve data-driven growth.

That’s why Metrilo solves the complexity of data analysis, email marketing, and eCommerce reporting.

In the same time, we didn’t want to make entrepreneurs who love Shopify for its simplicity and friendliness to spend time on dull integrations instead of focusing on their brand and products.

So we committed to making a magically easy integration with Shopify.

How to send newsletters in Shopify fast and easy

First – good choice, Shopify is an awesome platform for online stores! We love its simplicity, friendliness and the cool vibe it gives.Shopify Newsletters

As for email marketing, you can send some transactional emails from Shopify directly, but unfortunately not newsletters for now. You’ll need a third-party email app that works well with your store.

Retention Please!

Our mission at Metrilo is to help you run your online store in the most profitable way possible thanks to data.

We believe retention is the key to a stable, cash flow positive ecommerce business. It is cheaper than acquisition and boosts your profit margins.

Experts who we respect a lot like Drew Sanocki, Austin Brawner, and Ezra Firestone talk about retention all the time, saying there are 3 basic ways of growing your business:

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