Ecommerce case studies

Success stories and lessons learned about eCommerce strategy. How real businesses do data-driven marketing with ecommerce analytics, CRM, and email automation.

How I increased my eCommerce revenue by €7,000+ in just 34 minutes [Case study]

Today I’m going to break down the strategy I used to generate €7,000+ for an ecommerce client with minimal effort.

The process

The process at our growth marketing agency is simple:

Data > Hypotheses > Experiments > Results > Action

I believe data is the starting point for driving online growth.

Awesome brands crushing it on Pinterest

Pinterest is often overlooked as just a place for lifestyle bloggers and wedding planners. But it can be a vital channel for brands looking to increase their brand awareness and connect to their ideal audience.

One of the biggest attractions of the platform is that pinners are looking to discover and open to new ideas and products. It’s the perfect place to visually tell your brand’s unique story and connect people to what they find inspiring.

What better place to showcase your product than a platform people use to plan their purchases? According to Pinterest, 90% of weekly pinners use the platform to make purchase decisions.

How Direct-to-Consumer brands do content marketing differently

There’s no mistake. Direct-to-consumer (D2C or digitally native or online or vertical or niche) brands are taking over the ecommerce scene.

Born-online brands disrupt with not only their products but with their attitude as well and this is what sets them apart from giants like Amazon.

Content marketing is more important than ever. The D2C brands communicate directly with their customers, actively engaging on topics like supply chain transparency and ingredients that old-fashioned brands tend to avoid.

Content is evolving as the main medium of brand identity and value sharing.

Through content, the brands of the future are able to tell their stories and exchange ideas with the audience, educate, inspire and move the consumption away from brands that don’t do the same.

In this article, we look at creative use of content marketing for D2C brands.

Data-driven ecommerce marketing case study: cohorts and segmentation

Disclaimer: Unfortunately, the ecommerce sector is a really tough competitive market, so I could only write this case study by replacing the name of the company, product and numbers with something similar.

The Hiking Backpack ecommerce business (if a company with that name does exist, apologies, I am not thinking of them, this is just a fictional example) began to analyze their data. They were curious about: Ecommerce Cohorts Analysis

  • Who is the best target audience for them?
  • What kind of product to offer to whom and when?
  • Having answered these two questions, how can they reach the highest Revenue and higher Visitor-to-PremiumCustomer % in the long term?

How Native went from $0 to a $100 Million acquisition by Procter & Gamble in 2.5 years

The Metrilo team was having a meeting about Black Friday and the madness we had to prepare for. Unscented.png 400x659

I got a message from a friend that made my heart skip a beat and the meeting went to hell.

The TechCrunch article was about one of our most engaged customers – Moiz Ali. He had just sold his company, Native, to Procter&Gamble for a $100M in cash.

I might’ve shouted fuck yeah in the office. I was wildly excited. I was damn proud.

Best WooCommerce email marketing tips [+ case study]

WooCommerce does offer some email functionality, but not enough for a serious brand to stay in business. For good or bad, WooCommerce stores always use a third-party email marketing tool. But how to choose it and how to best use it – it’s often trial and error.WooCommerce

Now, you don’t have to go through that.

In this article, we highlight the most important things you need to be able to do with your WooCommerce email marketing tool, coming from our experience and daily communication with WooCommerce store owners.

Also, one of those owners shares his inspiring success story. He managed to bump up their email marketing conversion rates by 10%! How – he contributed his tactic to our list.

Blog categories
Popular posts