Time between orders is an ecommerce metric that measures how long customers take to place a next order. It is essentially order frequency. This is important for customer retention, retention rate and customer lifetime value. It might be different than what you expected - maybe people buy less often then you’d like or more often than you thought.
Time between orders is a metric, necessary for scheduling win-back campaigns. If you send those very early before people naturally would come back to buy again, they’ll have no effect. If you wait too long, they’ll be long lost, too. Reactivating emails should hit the inbox about the average time between orders mark.
— Reorder reminder or replenishment email is a type of email that urges customers to order again a certain product. The assumption is that you know roughly how long does a product last and remind customers to reorder before they run out of it. It works very
— Reactivation is a retention marketing strategy, where the brand tries to reconnect with an idle customer and win them back. It taps into the pool of existing customers who have not ordered anything in a while - and can be quite effective in generating some