The more orders each client places, the better returns you get on acquisition costs, which means higher profitability. This makes your brand more financially stable so you can invest in development, expansion and so on. Besides, a loyal fanbase who come back again and again is probably the best marketing asset out there!
Metrilo puts customers in cohorts according to their first interactions (purchase, time, campaign, etc.) and follows how loyal over time these cohorts are. You see which products and campaigns drive customer lifetime value and which ones attract one-timers. It also shows clearly when people place subsequent orders and when they stop buying so you can time your email communication accordingly.
With Metrilo’s powerful customer retention analysis, you are able to understand your customers’ lifecycle and keep the relationships going proactively. You will know what campaigns and products stimulate customer loyalty so you can sell more to old customers. Also, you will be prepared for seasonality and typical ups and downs with all the accumulated behavior data.
Business: Natural Tea
Uses Metrilo mainly for: Improving customer retention
WOWTea was suffering big seasonal drops in sales before they started using Metrilo. With all customer behavior in one place, the team was able to come up with different offers to engage different customer segments. These personalized emails doubled the customer retention rate, resulting in 43% more revenue!
"Metrilo is the only data tool I use to grow my business. It gives me the data right away."
"I love the clarity of information, it's a breath of fresh air in the analytics world."