Build and grow your ecommerce brand

Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.

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Influencer marketing, promo codes and referral links

Despite being an influencer is the dream of almost everyone on Instagram, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say.

But we don’t discourage you to use influencer marketing in your marketing mix. It makes perfect sense for consumer brands because of its precise targeting and lifestyle fit.

We only remind you to track the performance of influencer ROI closely in order to have your budget under control and generating the results you want.

So let’s go over the basics of influencer marketing from your point of view and how you can stay on top of it.

Мarketing partnership ideas for DTC brands

Retail and manufacturing are becoming one, and customers are loving it. In the US alone, 40% of potential online buyers expect that in the next five years, DTC brands will account for 40% of their shopping.

Savvy DTC brands know this and are building up. They’re collaborating and using smart marketing tactics to drive sales, grow their revenue and ultimately improve their brand image and online presence.

Here, we have tactics and concrete examples of successful marketing efforts to inspire you, namely:

  1. Package inserts
  2. Cross-promotional email marketing
  3. Sharing Facebook lookalike audiences

Tasks brand founders should delegate from the start

Tim Ferris was only able to become successful and famous for his 4-hour work week because he delegates his daily tasks to subordinates who handle everything for him. He doesn’t do the nitty-gritty of everyday operations himself and you don’t have to, either.

In fact, the sooner you delegate those time-consuming tasks, the better manager you will be because you’ll free up brain capacity for more long-term strategic thinking and creativity for building your brand.

What you gain when delegating:

  • Time
  • Efficiency
  • Brain power for the bigger picture
  • Employees specialize in the delegated activities and quality of work goes up (better than you doing it absent-mindedly)

DTC brand launch: PR tactics

Bringing your own brand of products to market is not for the lazy. Among all the millions tasks, brand founders should not lose sight of the publicity needed to gain initial traction and take off. Because launching a website is the basis, but telling people about it is what moves the needle from 0 to 1.

Before launch

While setting up your manufacturing, inventory management and shipping, your brand should already be working, creating anticipation.

Social media images: Design tips & best practices for DTC brands

Why Social Media Images Matter for DTC Brands?

It’s no secret that 90% of the information that comes to our brains is visual.

That’s why the best way to make your brand’s social media posts engaging is through visual content.

Buffer, for example, analyzed their Twitter social media data and the results hold to the effectiveness of images in social media.

A brave new Metrilo: what’s next for us

Why we do what we do

When Metrilo was founded, ecommerce was riding the first big wave of popularity and we wanted to be part of that huge movement, helping entrepreneurs build their successful businesses.

As ecommerce evolved, patterns began to form. We accumulated knowledge and experience alongside our customers. And the key to success in ecommerce became very clear.

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