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Triggered emails in ecommerce: driving sales on autopilot

In ecommerce, email marketing is the easiest and cheapest way to continuously engage your customers and drive repeat sales. To stand out in their inbox, though, your emails need to be timely and relevant. How to achieve that? Send emails in response to customer’s action, not just because. Use customer behavior as email triggers.

Triggered emails are always just in time and meaningful – the offers are customized and the customer understands why they get this email now. Depending on your ecommerce CRM and email marketing tool, you should be able to use all kinds of event-based and metric email triggers:

  • A customer places/ cancels/ gets refunded for an order
  • A customer uses a coupon/ reads a blog article/ abandons cart/ browses without buying
  • A customer hits a milestone in order value/ number
  • And more customer actions.

Here are some of the most useful ecommerce email triggers to use and the email automations to set up with them.

Psychology of color: What different colors mean in marketing

To use color for your marketing goals, you need to understand how color works. Colors mean various things so choosing the right one for your visual, email, etc. that says what you mean can be tricky.

Psychology of color or color symbolism is how colors play on our subconsciousness to trigger certain associations. It is especially important in ecommerce, which heavily depends on visual branding. 85% of people’s buying decisions are influenced by color. This is because they can only see, but not touch or smell or your products. That’s why you should watch the meaning of colors in marketing when creating your visual branding.

We’ll explore the common associations colors trigger so you can find the right colors to use to convey the traits you want your brand to be associated with. Making customers feel or think of s certain thing is called emotional branding. You might already have your logo in certain colors, but you can design your marketing visuals (emails, ads, packaging, collateral, social media images, etc.) and website in colors that make the right impression on potential customers.

We’ll also look at how cross-cultural perceptions of color differ so you use the right colors for your target audience to get the intended idea.

Localizing email: Tailor your email marketing by location

Customer retention is becoming more and more important as world events put brakes on expansions and marketing budgets. Your ecommerce brand probably also is having a hard time growing in new customers when people are watching their wallets more carefully. You’ve heard our mantra before and now it’s more relevant than ever: finding new and exciting ways to engage your existing customers and drive repeat orders is key to your ecommerce store’s financial stability.

Omnichannel ecommerce and retail in 2020

Omnichannel retailers nowadays aim to provide one streamlined experience for their customers. An omnichannel strategy gives retailers the chance to weave conversion opportunities everywhere – which is where their customers are these days.

We’ve all seen a rapid transformation in ecommerce over the last few years. As technology constantly evolves, so does the potential to keep growing and being in more spaces as a retailer – spaces that were not even there just five years ago. If any year has shown us the importance of bringing your brand online, it’s 2020. As you take your brand digital and start taking up more spaces both offline and online, how do you ensure you’re doing it right?

How to create a profitable Google Shopping campaign in 2020?

Google Shopping Campaigns are a must for ecommerce brands to connect with an audience with high purchase intent. The good news is that Google shopping is free in the United States thanks to the surfaces across Google programs.

This post will teach you everything you want to know about Google shopping ads, how to set up a Google Merchant account and optimize your campaigns to get the best results.

The hidden power of small ecommerce businesses

If you own a small ecommerce business, this piece is for you. SMBs may lack financial resources and manpower, influence, or reach, but they still have a huge advantage over big companies.

You still own your complete branding, communication, and messaging. You have the freedom to decide your brand image and values. You can make changes fast and adapt while big ones need countless people to say yes or do their part. Small businesses are actually more adaptable, genuine and close to customers. This power is very useful for acquiring new customers and retaining old customers.

Also, more and more people are coming back to small, local businesses thanks to the coronavirus pandemic. This proves that people care where they shop from so you have a lot to offer! Corporations seem heartless with their focus on selling at all costs, but your business is more than that – it is your creation, your family’s income, your employees’ security.

This list can be a feel-good checklist for you or a basis for a new marketing communication strategy. By all means, use what you have and remember that big companies don’t have it. They make up for it with big marketing budgets but it’s not the same.

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