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Selling on Pinterest: an awesome marketing channel for ecommerce brands

Pinterest is a great place for marketing your ecommerce brand with its 367 million users worldwide. It’s the fastest growing social network and one with a huge impact on ecommerce sales.

Still, it is underrated as a shopping channel even though most pinners go there to plan purchases. So this article goes over the marketing and sales opportunities for ecommerce brands on the platform AND the Pinterest marketing best practices to follow.

How food deliveries and restaurants can drive online sales with Metrilo

The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. And the trend is likely to stay as people expect to be able to order anything online no matter the circumstances.

Our mission at Metrilo is to help entrepreneurs grow and thrive so as more and more food companies rely on ecommerce setups, we want to show you how you can grow your business in no time and make it (very well) through the crisis.

The new consumer preferences likely to stay beyond COVID-19

Ecommerce is strongly impacted by the current COVID-19 epidemic. But it is early to say if it’s in a good or in a bad way. Yes, many businesses had to close down. But many others have found new customers, sold out, or grown exponentially.

Of course, the crisis is bad but it’s also a catalyst for change. The complex situation forces people to rethink their everyday behaviors and readjust to a more sustainable way of life. I don’t mean environmentally-friendly, although eco-awareness is on the rise as well, but a way of life they can keep up if another calamity strikes again.

This is triggering changes in customer preferences and shopping behavior that are big and very likely to stay beyond the current crisis. Here are some consumer trends that we think will stick.

Customer retention in times of crisis

The COVID-19 crisis is a tough time for everyone and ecommerce is – surprisingly –  not an exception. It is true that even the most reluctant to shop online before now turn to ecommerce because of the safety it provides.

But people are buying more of only food and beverages (sales up by 18.8%), household cleaning products, or personal care items. Almost all other categories are down in sales. Fashion is down by 20%, while electronics (other than work-from-home items) are put on hold almost entirely.

In some countries, lockdowns force sellers to pause operations, but if you’re lucky enough to still be open for business, we have a few ideas for you how to lean on your existing customers during these uncertain times and come out stronger (financially and brand-wise). And keep your employees when consumer confidence is low.

Customer retention is more important than ever – it can literally keep you afloat now.

How do customers feel about chatbots?

In February 2020, Facebook announced that, along with other changes to its app, it is hiding chatbots away for a faster and simpler view. Games, business, the whole Discover part is pushed back. This is a big shift after 3 years of everyone in the industry talking about how chatbots are changing the way people shop.

Does Facebook know something we refuse to see? Did chatbots not live up to expectations fast enough?

The only relevant opinion is that of the shoppers – if they use chatbots, how they feel about them, is it working? That’s the ultimate proof of anything in ecommerce, all else is just companies trying to sell their tech product.

Selling CBD: ecommerce benchmarks report

This is an ecommerce metrics report for CBD brands selling online. The most important ecommerce metrics for CBD brands included are:

  • Retention rate
  • Share of revenue from returning customers
  • Orders per customer
  • Time between orders
  • Customer lifetime value
  • Cart abandonment rate
  • Conversion rate
  • Average order value
  • Major acquisition sources
  • Most popular type of CBD product sold

Participants: CBD ecommerce brands that agreed to take part in our survey.

Method: We extracted the data from the participants’ Metrilo accounts and ran a quick analysis.

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