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When Metrilo was founded, ecommerce was riding the first big wave of popularity and we wanted to be part of that huge movement, helping entrepreneurs build their successful businesses.
As ecommerce evolved, patterns began to form. We accumulated knowledge and experience alongside our customers. And the key to success in ecommerce became very clear.
Over the past couple of years, the direct-to-consumer (DTC) model has gained a lot of popularity. Not only has it disrupted the retail industry, but has also revolutionized the way that brands operate.
An increasing number of companies have started embracing this business model. Although these brands mostly include small-scale businesses (most of them making under $1 billion in annual sales), their potential is far-reaching.
If your brand is digitally native, the way it is presented either helps it getting more customers or puts it behind the competitors.
It doesn’t matter how small or big your company is. If it exists mainly online, you have to make sure it can be easily found and that it is positively associated with certain characteristics when potential buyers look for information.
You know already Metrilo is a tool built for customer retention. All reports, all functionalities are created to help you drive repeat sales.
Our Retention Analysis maps the whole post-purchase experience of customer by criteria for their first order:
Today I’m going to break down the exact strategy I used to generate €7,000+ for an eCommerce client with minimal effort.
The process at our growth marketing agency is simple:
Data > Hypotheses > Experiments > Results > Action
I believe data is the starting point for driving online growth.
Metilo’s focus is customer retention. We help you build long-lasting and profitable relationships with your customers and grow sustainably from there.
That’s why it’s important for us to share the good practices in customer retention. Consulting our clients, we have been able to see first-hand what works in different product categories and how retention fits in the big picture of business.
This report presents data from our consulting work with direct-to-consumer brands, summarizing it by categories so benchmarking yourself is more relevant. The brands included are niche, DTC, and long-term oriented, meaning they consciously work for retention and optimize their marketing using all our tools.