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Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.

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DTC brand launch: PR tactics

Bringing your own brand of products to market is not for the lazy. Among all the millions tasks, brand founders should not lose sight of the publicity needed to gain initial traction and take off. Because launching a website is the basis, but telling people about it is what moves the needle from 0 to 1.

Before launch

While setting up your manufacturing, inventory management and shipping, your brand should already be working, creating anticipation.

Social media images: Design tips & best practices for DTC brands

Why Social Media Images Matter for DTC Brands?

It’s no secret that 90% of the information that comes to our brains is visual.

That’s why the best way to make your brand’s social media posts engaging is through visual content.

Buffer, for example, analyzed their Twitter social media data and the results hold to the effectiveness of images in social media.

A brave new Metrilo: what’s next for us

Why we do what we do

When Metrilo was founded, ecommerce was riding the first big wave of popularity and we wanted to be part of that huge movement, helping entrepreneurs build their successful businesses.

As ecommerce evolved, patterns began to form. We accumulated knowledge and experience alongside our customers. And the key to success in ecommerce became very clear.

Ways DTC brands can finance inventory

Over the past couple of years, the direct-to-consumer (DTC) model has gained a lot of popularity. Not only has it disrupted the retail industry, but has also revolutionized the way that brands operate.

An increasing number of companies have started embracing this business model. Although these brands mostly include small-scale businesses (most of them making under $1 billion in annual sales), their potential is far-reaching.

How to improve your brand’s online presence in 5 steps

If your brand is digitally native, the way it is presented either helps it getting more customers or puts it behind the competitors.

It doesn’t matter how small or big your company is. If it exists mainly online, you have to make sure it can be easily found and that it is positively associated with certain characteristics when potential buyers look for information. 

NEW in Metrilo: Retention analysis by campaign and source/ medium

You know already Metrilo is a tool built for customer retention. All reports, all functionalities are created to help you drive repeat sales.

Our Retention Analysis maps the whole post-purchase experience of customer by criteria for their first order:

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