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Direct-to-consumer wine: Ecommerce report

DTC wine seems to be benefiting from the global pandemic of 2020. It’s awful to gloat, but it’s the truth. DTC wine brands we work with report steep growth since 2019 as people stay and drink at home more. Plus, wine is the drink of choice of millennials, the key consumer age group right now. If you run a DTC wine business, we hope things are the same for your winery or shop.

To help your wine brand grow, we put together a report on the most important ecommerce metrics specifically for your niche. You can benchmark how you’re doing compared to other DTC wine businesses. 

How to set up Instagram Shopping, shoppable posts and tag products

Instagram replaced its Activity tab with the new Shopping tab recently.

Shoppable posts and stories, more influencer partnership features and direct Instagram checkout. All these new shopping features show the platform’s shift to ecommerce, making it a place for product discovery.

In this article, we’ll explore these new ecommerce-focused features and how they can be useful to online brands. We’ll also quickly explore how you can set up an Instagram shop and how to link Shopify or WooCommerce to Instagram.

10 Common ecommerce SEO mistakes: The definitive guide

With the rise of ecommerce stores over the last few years, consumers have started using search as a critical tool to research products before buying. In 2019, Google reported that a whopping 84% of Americans are shopping at any given time and in up to six categories.

Search is where most of your customers will look for you. If you are not showing up in search listings, how will they find you?

Sure, you can reach people through other channels, but the majority start googling for products. That’s why you need to prioritize your ecommerce SEO.

How to go viral in ecommerce

A viral campaign that makes headlines is the dream of many marketers. The power of these campaigns lies in how they manage to reach huge numbers of people organically and cheaply. And even more so, their authenticity.

Viral campaigns are uniquely able to connect with viewers naturally because people stumble across them when a friend or an influencer they chose to follow shares them. This makes the content look more authentic and reliable, establishing a positive interaction with the brand.

How to optimize your checkout experience for repeat sales

The checkout process is a crucial element for any ecommerce business — it has the ability to make or break a sale. Optimizing this process can not only yield higher conversation rates but if done correctly, it can also help your business generate repeat sales and loyal customers.

To optimize your checkout for return sales, your ecommerce site should focus on 5 key areas:

  • Mobile Optimization
  • Security Seals
  • Checkout Design Features
  • Retargeting Tactics
  • Transparency

3 Tips to improve your Facebook ads

With Facebook’s organic reach as low as ever, knowing how to run great ads is a must. The good news is that Facebook ads can be as cheap as you want them to be. You can spend as little as $1 per day if you’re a merchant who’s just starting with your online store. The key thing is to use that dollar wisely.

In this blog post, we’ll give you three tips to help you run your Facebook ads more efficiently. You’ll learn how to spy on your competitors’ ads, where to start with testing your targeting and ad creatives, and how to use funneling.

Let’s start.

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