Beauty is one of the sectors where direct-to-consumer brands are taking a lead. The traditional market for cosmetics seems to be lacking in variety and accessibility while customers want more and better solutions for their beauty needs. Direct-to-consumer democratizes the access to specialized products, high-end makeup and natural products, to name a few consumer trends to watch. This is why we have every reason to believe more and more DTC beauty brands will be successful.

To help smaller brands get there, we gathered data from the beauty brands we work with on a daily basis to make key ecommerce metrics benchmarks available.

The most important ecommerce benchmarks for beauty brands the report covers:

• conversion rate,
• customer retention rate,
• customer lifetime value (CLV),
• orders per customer,
• time between orders,
• cart abandonment rate.

Ecommerce is booming, getting new customers is getting harder and pricier. How do you grow in cut-throat competition? You work with what you already have – and paid for!

Retention marketing and brand equity enables sales to your existing customers.

What is customer retention marketing?

Social media marketing is indispensable in ecommerce, but which platforms to focus on heavily depends on your target market.

While older generations are on long-established platforms like Facebook, for Gen Z, TikTok is the place to be. So if they’re your brand’s target audience, you should be on there, too.

Here, we explore how to make use of TikTok for ecommerce marketing and what are the best practices to build your TikTok following. And videos there might only be 1 minute long, but there are many strategies you can use to optimize that time.

Canceled orders are a pain for any ecommerce business because it all – acquisition and conversion – just worked out, only to get canceled minutes later. It’s even worse than returned orders because at least there the customer tried the product before deciding.

But there’s hope. You can try and turn things around. Maybe it won’t recover all canceled orders, but any saved sale is a small win. Sometimes people need a little bit of reassurance.

Online coffee shops are an extraordinary corner of ecommerce. We say it not only as coffee junkies but as marketers too.

It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.

That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. Here are the best practices we uncovered and advice from seasoned coffee entrepreneurs.

DTC wine seems to be benefiting from the global pandemic of 2020. It’s awful to gloat, but it’s the truth. DTC wine brands we work with report steep growth since 2019 as people stay and drink at home more. Plus, wine is the drink of choice of millennials, the key consumer age group right now. If you run a DTC wine business, we hope things are the same for your winery or shop.

To help your wine brand grow, we put together a report on the most important ecommerce metrics specifically for your niche. You can benchmark how you’re doing compared to other DTC wine businesses.