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Cohort analysis sounds so complicated and so boring. Isn’t it big-player stuff, one of those reports prepared for board meetings that no-one cares about? Do you need a data geek to do it?
Fortunately, no, no and no.
It’s actually a fun exercise for you as an ecommerce marketer that paves the way for meaningful customer retention marketing. And it doesn’t need to be a pain the a**.
Teamwork in Metrilo just got easier with our new feature: tasks.
Another CRM improvement
Last month, we released a Customer Feedback Scoring feature so that you can get business improving feedback directly from your customers.
This month, we wanted to tackle improving workflows and saving you time by managing work directly with your customer data in Metrilo.
With so much data to act on, it’s good to have a place in the CRM where you and your teammates can keep track of what needs to be done for individual customers.
Once you have an online business going, you may think at first that all you need to do now is sit back and watch the money rolling in.
However, ecommerce is no different than traditional businesses in that you still have to monitor everything and improve constantly. It’s certainly not passive income.
Finding ways to make things better and earn more revenue is about figuring out two things—what’s broken and what can be improved. It can be hard, though, because not all things in ecommerce are so obvious.
The Metrilo team was having a meeting about Black Friday and the madness we had to prepare for.
I got a message from a friend that made my heart skip a beat and the meeting went to hell.
I might’ve shouted fuck yeah in the office. I was wildly excited. I was damn proud.
Ecommerce is booming, getting new customers is getting harder and pricier.
How do you grow in cut-throat competition? You work with what you already have – and paid for!
You do retention marketing to make more sales to your existing customers. Here’s how.
We know you want to personalize your emails as much as possible, especially the cart recovery emails.
Now, you’re able to send customized abandoned cart emails that include links to the specific products customers abandoned.
This way, you’re making it even easier for them to go back and finish the order. Abandoned cart recovery gets more and more effective!