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Why all successful direct-to-consumer brands invest heavily in customer retention

Many big brands are well aware of the fact that they need not only to find more new customers but that they also have to retain the existing ones.

It’s 2018 and people change their minds and their brand loyalty as fast as their Facebook statuses.

If your business doesn’t give them what they want, they will move on. Even if they were once satisfied with your service or product, this is not enough anymore. Customer retention is an important strategy and you should master it, too.

How Direct-to-Consumer brands do content differently

There’s no mistake. Direct-to-consumer (D2C or digitally native or online or vertical or niche) brands are taking over the ecommerce scene.

Born-online brands disrupt with not only their products but with their attitude as well and this is what sets them apart from giants like Amazon.

Content marketing is more important than ever. The D2C brands communicate directly with their customers, actively engaging on topics like supply chain transparency and ingredients that old-fashioned brands tend to avoid.

Content is evolving as the main medium of brand identity and value sharing.

Through content, the brands of the future are able to tell their stories and exchange ideas with the audience, educate, inspire and move the consumption away from brands that don’t do the same.

In this article, we look at creative use of content by such D2C brands.

Product update: Metrilo reports can now be downloaded as CSV

Metrilo started as an analytics-only tool before it became a whole retention platform. We created it with the idea to give you back your data, make it accessible and usable so you make more sales thanks to the insights.

Now, as many of you recognize the power of data-driven marketing, the Metrilo reports are used in investor and partner negotiations, flip deals, strategy meetings and activity planning. To make it easier for you, CSV exports ar now available.

The Growth Engine for digitally native brands explained

If you created your own product brand to sell online, you naturally want it to reach as many people as possible and make a positive impact.

And you want to make sure you grow profitably and not tank under soon.

How to tackle the whole ecommerce marketing then? How can you make sure you build your brand and grow at a healthy pace?

We present you The Growth Engine for online brands.

Where to start with Retention Marketing

Customer retention is essential for a  successful e-commerce business. It earns you stable revenue inflow that you can reinvest in new customer acquisition or product development.

Retention helps you stay afloat financially because it’s cheap (even free) way to get new sales and revenue.

To do real retention marketing, you need to go deep into customer behaviors and analyse their buying habits before setting up campaigns.

How to use customer feedback to your advantage

Customer feedback is exciting and scary at the same time.

Exciting because it’s a thrill to learn what people think about your store and products. Scary because negative feedback is hard to swallow sometimes.

This shouldn’t stop you from gathering it! On the contrary – there are so many ways to use it. Customer feedback is a goldmine of info directly from the people who matter the most, you customers.

In this article, we show different uses of customer feedback and how it can help you make optimizations and get more sales.

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