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How to drive holiday sales

The holiday season has started and you’re probably already on fire. It’s crazy but very rewarding, I know. And not to waste any of your precious time, I have a bare-bones action plan ready for you to just plug in and cash on this holiday season.

Awesome brands crushing it on Pinterest

Pinterest is often overlooked as just a place for lifestyle bloggers and wedding planners. But it can be a vital channel for brands looking to increase their brand awareness and connect to their ideal audience.

One of the biggest attractions of the platform is that pinners are looking to discover and open to new ideas and products. It’s the perfect place to visually tell your brand’s unique story and connect people to what they find inspiring.

What better place to showcase your product than a platform people use to plan their purchases? According to Pinterest, 90% of weekly pinners use the platform to make purchase decisions.

Why modifying your product on customer feedback is crucial for brand success

For a brand owner and probably product creator, feedback might be hard to take sometimes. You believe in your creation and want people to like it, for sure.

But today’s market is really fragmented and an ok product that doesn’t click with any specific customer is not likely to become a lovemark.

Now, it’s better to be admired by a few than to be tolerated by the many because niche brands are the future of ecommerce and profit comes from devoted fans.

So, to win customer love, you should be improving your product to better fit their needs. And feedback is the best starting point.

Top Ecommerce trends to expect in 2019

At this time of year, you probably do two things: get ready for the holiday shopping season and wonder what the next year is going to be.

We were curious, too, so we compiled a list of the most anticipated trends for the near future of online retail and brands.

If we have to sum it all up: 2019 will be a year of ecommerce going even techier if that’s possible 😀

Lessons on branding consumer products from the best

Even the best product can’t stand on it’s own. No matter how innovative the offering, communicating the values of the product and the business is crucial. That’s where branding comes in.

People love stories. And that’s exactly what a brand is – the story of the product and the company.

If you are a start-up business investing money in creating a great product and spending a lot on ads, you still won’t achieve the success, the sales number if you want, of a company that built a great brand for it’s product.

That’s why building a strong brand is essential for any company that wants to establish it’s product permanently in the mind of their customers.

Why your brand is not growing

As a founder of an online brand, you set out to create your own thing and make an impact with it.

Now, how is it going? Do you feel stuck? Overwhelmed? Like your brand’s growth is not what you expected?

We all want a trend line going up and to the right, but it’s not always the case. If you’ve reached a plateau in your growth, let’s see what might be the cause.

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