Build and grow your ecommerce brand

Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.

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Huge News from Metrilo & Sendinblue!

We’re beyond thrilled to announce that Metrilo is now part of Sendinblue!

We started our conversations with the folks at Sendinblue back in the beginning of this year. A little bit over 6 months later, we’ve decided to join forces together.

How to use ecommerce CRM to improve your SEO ranking

Does your ecommerce CRM help you improve your SEO? CRM is mostly thought of as a tool to manage leads, get sales, improve retention, and cross-sell, but SEO?

Yes, the capabilities of your CRM can improve your rankings as well. SEO is an important driver of free traffic to your ecommerce site for many businesses, and we will discuss here how we can improve SEO via data available in CRM. 

4 Customer service hacks to grow your ecommerce business in 2021

The ecommerce market reached a whole new level in 2021 because of the effects of lockdowns. More people have started shopping online than ever before.

Even before that, expectations for the quality of customer service were high. Now that everyone had to go online, the competition is even fiercer.

To grow your ecommerce business in 2021, you will need to improve your customer service so that customers find it fun and efficient to shop with you.

Here are a few customer service hacks to help you grow revenue and customer retention.

Underrated social networks for ecommerce marketing

Social media is an inseparable part of any ecommerce marketing strategy. But FacebookInstagram, and Pinterest are the bare minimum.

Every brand’s there and it’s not a competitive advantage. Reaching your ideal customers on niche social media platforms they love is way better – no matter if it’s organic presence or paid.

We researched some niche social media that can be used for marketing your ecommerce business and even added ideas for each one specifically.

Tips for brands navigating online and offline in the pandemic and beyond

In March 2020, our lives changed forever. The coronavirus hit some businesses and gave an unexpected boost to others.

Many businesses had to go online for the first time. Others had to change their delivery methods to keep up with demand.

So how did we, and how do we continue to navigate our way through some of the most challenging times in recent history?

Below are some basic strategies that we saw brands employ during this weird year to stay afloat.

Ecommerce product categorization: underutilized insights for remarketing

The right product categorization helps you with remarketing later. When you categorize your products thoughtfully, you are able to draw insights from people’s shopping behavior and use it for engaging remarketing campaigns after.

What categories people shop says tons about their needs and wants, and makes segmentation so much easier and relevant. This type of product insight takes you a big step ahead in knowing your customers and their motivations for shopping.

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