As a founder of an online brand, you set out to create your own thing and make an impact with it.

Now, how is it going? Do you feel stuck? Overwhelmed? Like your brand’s growth is not what you expected?

We all want a trend line going up and to the right, but it’s not always the case. If you’ve reached a plateau in your growth, let’s see what might be the cause.

What is the one piece of marketing that reaches every single one of your customers?

Your packaging.

There’s one thing that all your customer have in common, and that is that they will all see, touch and use your product.

Therefore, the way your product is presented to your customer is of the utmost importance.

This is just one of the many many reasons why custom packaging is important to your small brand.

Whether you’re in retail, ecommerce, dropshipping or any other form of selling a physical product, your custom packaging needs to be aligned with your branding.

And it doesn’t have to eat up your profits, either. With custom packaging solutions starting from as little as € 0.26 per unit, you can have your box and…pack it, too?

Why do people remember some brands and others look just generic?

Why some brands attract a strong following and others just get chosen as a cheaper alternative?

Many companies sell outdoor gear, but Patagonia is unique. Many sell home goods and furniture, but only IKEA has managed to grab the hearts of customers across the globe.

What do they have that other companies don’t?

Clear mission, vision and values.

Many big brands are well aware of the fact that they need not only to find more new customers but that they also have to retain the existing ones.

It’s 2018 and people change their minds and their brand loyalty as fast as their Facebook statuses.

If your business doesn’t give them what they want, they will move on. Even if they were once satisfied with your service or product, this is not enough anymore. Customer retention is an important strategy and you should master it, too.

There’s no mistake. Direct-to-consumer (D2C or digitally native or online or vertical or niche) brands are taking over the ecommerce scene.

Born-online brands disrupt with not only their products but with their attitude as well and this is what sets them apart from giants like Amazon.

Content marketing is more important than ever. The D2C brands communicate directly with their customers, actively engaging on topics like supply chain transparency and ingredients that old-fashioned brands tend to avoid.

Content is evolving as the main medium of brand identity and value sharing.

Through content, the brands of the future are able to tell their stories and exchange ideas with the audience, educate, inspire and move the consumption away from brands that don’t do the same.

In this article, we look at creative use of content by such D2C brands.

Metrilo started as an analytics-only tool before it became a whole retention platform. We created it with the idea to give you back your data, make it accessible and usable so you make more sales thanks to the insights.

Now, as many of you recognize the power of data-driven marketing, the Metrilo reports are used in investor and partner negotiations, flip deals, strategy meetings and activity planning. To make it easier for you, CSV exports ar now available.