Over the past couple of years, the direct-to-consumer (DTC) model has gained a lot of popularity. Not only has it disrupted the retail industry, but has also revolutionized the way that brands operate.

An increasing number of companies have started embracing this business model. Although these brands mostly include small-scale businesses (most of them making under $1 billion in annual sales), their potential is far-reaching.

If your brand is digitally native, the way it is presented either helps it getting more customers or puts it behind the competitors.

It doesn’t matter how small or big your company is. If it exists mainly online, you have to make sure it can be easily found and that it is positively associated with certain characteristics when potential buyers look for information. 

You know already Metrilo is a tool built for customer retention. All reports, all functionalities are created to help you drive repeat sales.

Our Retention Analysis maps the whole post-purchase experience of customer by criteria for their first order:

Today I’m going to break down the exact strategy I used to generate €7,000+ for an eCommerce client with minimal effort.

The process

The process at our growth marketing agency is simple:

Data > Hypotheses > Experiments > Results > Action

I believe data is the starting point for driving online growth.

Metilo’s focus is customer retention. We help you build long-lasting and profitable relationships with your customers and grow sustainably from there.

That’s why it’s important for us to share the good practices in customer retention. Consulting our clients, we have been able to see first-hand what works in different product categories and how retention fits in the big picture of business.

This report presents data from our consulting work with direct-to-consumer brands, summarizing it by categories so benchmarking yourself is more relevant. The brands included are niche, DTC, and long-term oriented, meaning they consciously work for retention and optimize their marketing using all our tools.

Brands that sell their own products often find it challenging to produce and stock the right amount of inventory.

Proper inventory management and forecasting has many benefits and is essential for your bottom line.

The importance of proper inventory management

Retailers in the US are sitting on an average of $1.43 of inventory for every $1 of product sold, but 46% of small business owners still don’t track their inventory or only use a manual method.

By improving your inventory management process, you will ensure that you have a steady cash flow because you won’t be spending money on unnecessary stock. The freed up capital can be invested in growth instead.

On the other hand, having items in stock means your customers will be satisfied with timely fulfillment, resulting in more repeat purchases.

Here are 10 effective inventory management and shipping tips for DTC brands.