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Top WooCommerce CRMs compared
A CRM sounds so corporate! But big companies’ only chance to be
close to their customers is organizing all the data they have about them and using it wisely. You can’t form any relationship if your info is scattered and unusable.
We talked to the owners and managers of WooCommerce stores of different sizes about what made them look for such a tool and what they expect from a CRM.
They all revolved around the following:
Let your competitors drop their margins and build your brand image, too.
Probably the most universal tactic in eCommerce is discounting. A coupon for new customers, some percent off next order, promo codes to recover abandoned carts…the list goes on.
Most online store owners feel the pressure to cut their prices to stay competitive. Because there are Amazon and those price comparison tools customers use, and what-else-can-I-put-on-Facebook-ads mindset.
Well, let me tell you – you won’t stay competitive with dangerously low prices. You might even not stay in business at all.
What are the eCommerce trends 2017 has in store for us? (No pun intended.)
A year ago we tried to predict what eCommerce in 2016 was going to be like. We were right on all points and we’ll see many of those eCommerce trends carry on in 2017, too.
But what are the new rules of the trade? What to prepare for to rock business in 2017?
Email Marketing Automation is not just for bigger players that need to save time anymore. It’s becoming a mainstream necessity to stay in the eCommerce because it’s the way to offer personalized customer experiences.
We notice most merchants think only of abandoned cart messages when talking about automation. For any online seller who wants to grow their business, automation workflows make it possible to reach out to all customers as needed (and stay sane).
However, there are so many other uses of triggered marketing campaigns that can make your life easier – and amp up your marketing.
Who has not heard about eCommerce content marketing? It’s an omnipresent yet mythical creature that everybody talks about and boasts having tamed, but have they really?
In eCommerce, it gives extra points for brand image and traffic and helps win sales in the end. Here’s what a good eCommerce content marketing strategy can do for you.
It’s good for your store and your competitors are probably already doing it. But what kind of eCommerce content should you have?
Conversion funnels are one of these concepts that everyone knows about and uses, but doesn’t explore in detail. Every online store has a conversion funnel in place and yet we rarely break it down to the core.
Why should we? Because that’s probably the most important mechanism you use for getting sales – advertising, on-site-experience, engagement and remarketing are all parts of this process.
In this article, we break down examples of eCommerce conversion funnels and show you what to look for at each stage. This process should be a major part of the eCommerce performance analysis and reporting you do. This way, you’ll not just detect when something breaks but catch the particular part of the funnel that’s underperforming.