You’re always on the lookout for new ecommerce marketing ideas because your online store’s open 24/7 and your customers have access to all other stores, too.

We’re in this with you.

To help you always be on top of your sales game, we gathered the best marketing ideas for online stores in one place so you run your finger down the list, implement one or more and get extra sales flowing in.

Our mission at Metrilo is to help you run your online store in the most profitable way possible thanks to data.

We believe retention is the key to a stable, cash flow positive ecommerce business. It is cheaper than acquisition and boosts your profit margins.

Experts who we respect a lot like Drew Sanocki, Austin Brawner, and Ezra Firestone talk about retention all the time, saying there are 3 basic ways of growing your business:

1. Increase the number of customers 
2. Increase the average transaction value per customer (AOV)
3. Increase the number of transactions per customer (F, or frequency of purchase).

Drew Sanocki works by the growth formula:

In this article, we are going to share with you ten unforgivable mistakes in conversion rate optimization (CRO) committed by marketers. 

CRO is all the activities that aim to make an online store more user-friendly and better-converting. Clearly, ongoing CRO is critical to keep conversion rate high or increase it, but it’s not as simple as it sounds.

Avoid the following mistakes at all cost if you want customers to make purchases on your online store.

Many marketers rely on email marketing strategies to increase their online store’s sales. A common and very successful trick they use is cross-selling emails.

It’s great for increasing your customer’s lifetime value and getting some extra sales with almost zero advertising costs.

Recovering abandoned carts is a never-ending struggle in eCommerce. We know it’s one of your top priorities – and it should be because those people were so close to buying. Don’t let them slip away!  

Coming up with good emails to make people come back, though, is not easy. They need to grab attention, call for action, be funny or irresistible. They need to make the customer feel they’re really missing out on a great product or deal.

To help you craft cart abandonment emails that convert, we gathered awesome examples for different products. Below are our highlights why these templates are great to recover abandoned baskets. Enjoy and be inspired!

Coming up with an email marketing strategy for your online store is not fun, we know. Deciding what to do and what not to, judging what will work and what won’t is hard.

Do you need to email regularly? 

What should you write?

Do you send mass emails or automate it somehow?

Let us help you. Our platform measures email effectiveness and conversion rates so we can tell you first-hand: automated emails convert 2.5 times better than mass emails.

Here are the major email metrics from our database for this year: