I know you have a thousand things to do and cohort analysis on not top of the list, but you should incorporate it in your marketing activities and business performance reports because it is gold.

Cohort analysis gives you personalization at scale since it’s not 1-on-1, but it’s not blanket approach to your whole customer base either.

The ecommerce field is not the same as it was yesterday.

To be successful in today’s market, you need to establish a personalized connection with every customer.

The need for unique attitude towards a group of customers derives from the very nature of e-commerce.

In addition to the traditional stores, printed ads, and emails we have websites, social media, mobile applications, SMS communication, and, of course, word-of-mouth.
With that many variables, you cannot rely on a single channel to grow your business.

Consumers these days use more than a single platform to purchase your products.

Multichannel marketing is essential for your business, as it enables full control over every single platform you are using.

Put simply, multichannel marketing is the ability to implement a single, solid strategy across more than one platform. This is done to maximize your interaction with potential customers.

Channels may vary, but your goal is to give your consumers a choice of action. Given that choice, they can pick a when and where to buy from you.

If you have a long-term strategy for your ecommerce business, you know you should be focusing on customer retention, not only on acquisition.

In this article, we’ll show you how to make your own retention report in order to measure your retention efforts now and see what can be improved.

For those of you who don’t want to do it in spreadsheets themselves (and run on Shopify, Magento or WooCommerce), we have something very convenient for you at the end.

If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.

That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.

Let’s talk retention and sell more!

Retention means healthy growth

Retention in ecommerce is becoming more and more popular. It works for ecommerce stores the same way it has been working for B2B SaaS companies in the last decade.

In SaaS, you have to fight churn and maximize monthly recurring revenue (MRR) because that’s the metric for stable user base and growth.

In ecommerce, retention is gaining attention for the same reason: the more returning customers a shop has, the better it’s positioned to grow.

Why?

Our aim at Metrilo is to help you do the most effective marketing and drive the most sales.

That’s why our email tool got an upgrade and you’re now able to personalize your messages better than before.

New email variables