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Online fresh roasted coffee shops are an extraordinary corner of eCommerce. We say it not only as coffee junkies but as marketers too.
It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.
That’s why we’re so deeply interested in the strategies online coffee brands use to sell. They’re true marketing heroes and we enjoy picking their brains.
We talked to Andrew Aamot, President of Sträva Craft Coffee, about the challenges of selling coffee online and what he wishes he knew before starting.
Ecommerce is proving to be the best channel for selling niche products.
There are so many hip products now nobody had heard of before and they’re an awesome way to start eCommerce business with differentiation in mind.
Many of the eCommerce entrepreneurs who work with us sell such niche products online and we see how successful they are.
Selling coffee blends online is a specific niche.
It can be an incredibly engaged business with a strong brand identity, catering to really loyal customers.
Or it can struggle to present the blends in an exciting way and to deliver the coffee fresh.
We analyzed the data in our own database of client coffee blend shops that use Metrilo to grow sales and now give you this marketing benchmarks report.
Freshly released, our Email Automation is a tool that directly uses the customer insights Metrilo gathers and processes – with the simple goal to increase your customers’ spending in your store.
Automated workflows allow you to reach out to all customers as needed (and stay sane). It works for small and large businesses alike – it frees time and energy for other tasks.
You won’t have to keep track of cart abandoners all day every day or remember to send a thank you email after every first order of a new customer. Quite neat.
The vape industry is booming. Demand is not likely to die away soon with bans on smoking across the globe. If you sell e-cigarettes or e-liquids online, you know the competition is ruthless.
Probably the biggest problem in the industry is not the different laws regulating it in different countries and states, but the denied access to paid search and Facebook ads for vapes and related products.
How do you grow your vape shop if you can’t advertise?
Having a community of power users and brand advocates around your products is awesome and stimulates customer loyalty. I wanted to dive into what it takes to build such a community, where to start, and how it impacts retention rates and referral marketing.
I had the chance to talk to one of the coolest Shopify experts – Jonathan Kennedy of HeyCarson.com, an agency helping Shopify store owners with small tasks on their sites.