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Ecommerce is not just buying online. It’s a new way of doing things, of interacting with products and brands.
People don’t buy things now, they buy experiences. Convenience, information, helpful support and post-purchase assistance, the ability to give direct feedback, non-intrusive and value-rich communication, ease of multichannel shopping, meaningful offers are all parts of this experience.
The customer journey is the path, the sequence of experiences your customers get. You can leave things to chances and let the customer journey go its natural course. This doesn’t guarantee significant results.
You can also design the customer journey in such a way to go through all the experiences you want people to have with your brand (while avoiding the unwanted ones) and leading them to desired outcomes like multiple purchases and loyalty.
Designing this customer journey is the most comprehensive optimization you can do to increase conversions, revenue and profit from your online store.
Successful customer retention relies on constant communication between brand and customers. But how to do it without being annoying?
With carefully planned lifecycle emails.
There are various ways you can engage your customers on social media, via direct mail, paid search but email nurturing gives you the best levels of ROI in retaining customers.
Of course, the content in emails is what makes the difference between a winning lifecycle email and a losing one. We will get to this a bit later.
I know you have a thousand things to do and cohort analysis on not top of the list, but you should incorporate it in your marketing activities and business performance reports because it is gold.
Cohort analysis gives you personalization at scale since it’s not 1-on-1, but it’s not blanket approach to your whole customer base either.
The ecommerce field is not the same as it was yesterday.
To be successful in today’s market, you need to establish a personalized connection with every customer.
The need for unique attitude towards a group of customers derives from the very nature of e-commerce.
In addition to the traditional stores, printed ads, and emails we have websites, social media, mobile applications, SMS communication, and, of course, word-of-mouth.
With that many variables, you cannot rely on a single channel to grow your business.
Consumers these days use more than a single platform to purchase your products.
Multichannel marketing is essential for your business, as it enables full control over every single platform you are using.
Put simply, multichannel marketing is the ability to implement a single, solid strategy across more than one platform. This is done to maximize your interaction with potential customers.
Channels may vary, but your goal is to give your consumers a choice of action. Given that choice, they can pick a when and where to buy from you.
If you have a long-term strategy for your ecommerce business, you know you should be focusing on customer retention, not only on acquisition.
In this article, we’ll show you how to make your own retention report in order to measure your retention efforts now and see what can be improved.
For those of you who don’t want to do it in spreadsheets themselves (and run on Shopify, Magento or WooCommerce), we have something very convenient for you at the end.
If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.
That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.
Let’s talk retention and sell more!