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Ecommerce benchmarks for beauty brands

Beauty is one of the sectors where direct-to-consumer brands are taking a lead. The traditional market for cosmetics seems to be lacking in variety and accessibility while customers want more and better solutions for their beauty needs. Direct-to-consumer democratizes the access to specialized products, high-end makeup and natural products, to name a few consumer trends to watch. This is why we have every reason to believe more and more DTC beauty brands will be successful.

To help smaller brands get there, we gathered data from the beauty brands we work with on a daily basis to make key ecommerce metrics benchmarks available.

Mistakes to avoid in your holiday email marketing

Four months until Christmas and a lot of ecommerce stores have already started planning their holiday marketing strategy.

And rightly so, the holiday retail sales crossed the $1 Tn mark for the first time in 2018 so holiday season 2019 should be taken seriously. Last year, the average American shopper spent close to $846 on gifts.

This is why it is important for your brand to stand out.

Email marketing is still one of the most effective ways to engage and retain your customers. However, many brands underuse email marketing during the holiday season, copying cliche tactics too much to make a difference. In most cases, brands use the same email year after year, hoping for just average open rates.

How to set different prices for wholesale and end buyers in your WooCommerce store?

Managing an eCommerce store is partly about product innovation and partly about marketing. One of the advantages of modern eCommerce tools is that you can decide whom to sell as well as how to do it.

In fact, this has opened an opportunity for many online store owners where they sell to both retailers and end consumers. In this article, we will look into some of the opportunities that you can explore with an WooCommerce wholesale store and ways to execute them.

Consumer trends DTC brands should watch

It’s easier than ever to go to market with your own product. Paying in cryptocurrency, VR fitting rooms and AI shopping assistants may be all the rage now but the winners are the companies adjusting to shifting consumer trends.

Mad Men marketing doesn’t work anymore as Millenials step in as the driving force of buying power. Even their parents are changing the way they shop. Let’s look at the top consumer trends now and how brands can be relevant.

What you can steal from subscriptions without offering one

Some subscription-based brands have exploded to stardom: Harry’s, Dollar Shave Club, BirchBox, ipsy, Trunk Club, BarkBox, etc. not to mention Amazon Subscribe and Save.

You probably also want to reap the goodness of customer love as they do, but cannot offer subscriptions for some reason. We get it! Not all products and brands can immediately get thousands people on board paying monthly. Or because your customers buy at very different time intervals (you can monitor time between orders with Metrilo’s retention analysis).

Repeat purchase rate for ecommerce brands

If you have an unlimited pool of potential customers and also unlimited budget to acquire them, this article is not for you. Your shop can survive with one-time sales.

If your target audience or budget, though, is not so huge, you need repeat purchases to stay in business.

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