Pinterest is often overlooked as just a place for lifestyle bloggers and wedding planners. But it can be a vital channel for brands looking to increase their brand awareness and connect to their ideal audience.

One of the biggest attractions of the platform is that pinners are looking to discover and open to new ideas and products. It’s the perfect place to visually tell your brand’s unique story and connect people to what they find inspiring.

What better place to showcase your product than a platform people use to plan their purchases? According to Pinterest, 90% of weekly pinners use the platform to make purchase decisions.

For a brand owner and probably product creator, feedback might be hard to take sometimes. You believe in your creation and want people to like it, for sure.

But today’s market is really fragmented and an ok product that doesn’t click with any specific customer is not likely to become a lovemark.

Now, it’s better to be admired by a few than to be tolerated by the many because niche brands are the future of ecommerce and profit comes from devoted fans.

So, to win customer love, you should be improving your product to better fit their needs. And feedback is the best starting point.

At this time of year, you probably do two things: get ready for the holiday shopping season and wonder what the next year is going to be.

We were curious, too, so we compiled a list of the most anticipated trends for the near future of online retail and brands.

If we have to sum it all up: 2019 will be a year of ecommerce going even techier if that’s possible 😀

Even the best product can’t stand on it’s own. No matter how innovative the offering, communicating the values of the product and the business is crucial. That’s where branding comes in.

People love stories. And that’s exactly what a brand is – the story of the product and the company.

If you are a start-up business investing money in creating a great product and spending a lot on ads, you still won’t achieve the success, the sales number if you want, of a company that built a great brand for it’s product.

That’s why building a strong brand is essential for any company that wants to establish it’s product permanently in the mind of their customers.

As a founder of an online brand, you set out to create your own thing and make an impact with it.

Now, how is it going? Do you feel stuck? Overwhelmed? Like your brand’s growth is not what you expected?

We all want a trend line going up and to the right, but it’s not always the case. If you’ve reached a plateau in your growth, let’s see what might be the cause.

What is the one piece of marketing that reaches every single one of your customers?

Your packaging.

There’s one thing that all your customer have in common, and that is that they will all see, touch and use your product.

Therefore, the way your product is presented to your customer is of the utmost importance.

This is just one of the many many reasons why custom packaging is important to your small brand.

Whether you’re in retail, ecommerce, dropshipping or any other form of selling a physical product, your custom packaging needs to be aligned with your branding.

And it doesn’t have to eat up your profits, either. With custom packaging solutions starting from as little as € 0.26 per unit, you can have your box and…pack it, too?