Actionable ecommerce analytics powered by data straight from your customers

Track conversions and customer retention, attribute sales correctly and don’t lose sight of the KPIs that keep you in business. Your store’s performance and all crucial reports at a glance. + ways to use them!

5-minute integration. Official plugins for

All your ecommerce metrics in one place

Metrilo automatically collects your data and gives you actionable metrics that help you grow!

One-time buyers vs ReturningInstant
Customer LTVInstant
Cart abandonment rate
Average order valueInstant
Average number of orders per customerInstant
Revenue per visitor
Checkout completion
Conversion rates by device
The Instant label marks metrics that are available instantly after the installation for previous periods. You don't need to wait for new data to be collected.

Get actionable recommendations based on your data, so you know what to sell next

You can let Metrilo know which order statuses it should consider as successful and only count them against your revenue.

Set them up

Did you know that you can import all your previous order data to Metrilo and have a complete database of your customers?

Import them

Hey! You have 55 customers with more than 3 orders who haven’t ordered anything in the last 3 months.

Engage them

Did you know that on average, your customers spend $25 with your business?

Learn more

Understand exactly where your buyers come from and what channels bring you sales

Learn who are the customers who came from your last Marketing campaign
Learn how many new and how many returning customers you have
On what device customers spend the most on your website
Explore the customers from each revenue channel

Learn who are the customers who came from your last Marketing campaign

Learn how many new and how many returning customers you have

On what device customers spend the most on your website

Explore the customers from each revenue channel

Unlike Google Analytics, always see accurate revenue reports

Unlike Google Analytics, Metrilo updates order statuses in real time so you see your revenue accurately calculated, not counting cancelled or refunded orders. You can still look up specific order statuses like "pending", "on hold", "delivered", etc.

Compare acquisition channels to know where to optimise your budgets

To optimize marketing spending, you need a clear comparison of traffic channels. Metrilo measures their effectiveness based on conversion rate, total revenue, revenue per visitor, and revenue per customer. Campaign tracking works the same way. You can tag all your Facebook, AdWords or other campaigns and compare on the same metrics.

Start optimising your marketing right away, with 3 pre-set conversion funnels

With Metrilo, you don’t need to set up your funnels to see results. You get 3 pre-set funnels right away.

Understand who your loyal customers are, so you can sell more

As soon as you connect it to your store, Metrilo processes your historical data and analyzes your retention rate. You’ll immediately see exactly how one-time buyers in your customer base compare to repeat customers. If you wondered why are you not growing even with increased traffic, higher rate of one-time buyers and the related acquisition costs might be the answer. For some of our clients, that’s an eye-opening realisation.

Customer Retention analysis shows you how your customer behave in the long run

Measure customer satisfaction to improve conversions and loyalty

With a single automated email, the Metrilo Customer Feedback Score measures how satisfied customers are with the shopping experience you provide. It helps you identify issues and address customer needs. This way, you improve your conversion rates and increase customer loyalty.

Customer feedback reporting will show your customer satisfaction score

Build new deals and bundles that will sell

Metrilo gives you detailed info on each product - individual conversion and abandonment rates, views, purchases, quantity sold. What’s more, you can see correlations between the products so you understand what kinds of products go together in your customer’s mind and how they choose between different options. It’s a gold mine for promotional and bundle ideas.


  • Event-based tracking Track customer actions, not just pageviews
  • Complete customer profiles All your customer data in one place
  • Add your own tags and notes Searchable and flexible for max effectiveness
  • Multichannel tracking Identify acquisition source for each session
  • Instant order status sync Immediately updates status and recalculates revenue
  • Customer segments Easily save & reach out to specific segments
  • Live View Real-life monitoring of your website visitors
  • One-on-one emails Send individual emails based on the profiles
  • Behavior insights Learn from customers’ interaction with products
"I love the clarity of information, it's a breath of fresh air in the analytics world."
– Spencer Walden, Owner of Chocolab
5-minute integration. Official plugins for