Metrilo is a customer data platform that lets you meet the customers behind the orders. Their behavior, orders, money spent, products bought and other individual details are accessible in dedicated customer profiles. You can tag, put in a segment and even add notes to every profile.
This way, you can observe shopping habits, monitor the customer journey and communicate on a personal level.
As an Ecommerce CRM, Metrilo’s customer database makes all ecommerce business data easily accessible and usable. You will have your customers’ full journey on your site - actions taken in each session, product interactions, order history, lifetime spend, contact details.
With Metrilo's CRM tool, you can use the actions that people take on your site to create segments for marketing. With over 30 filters and filter combinations that work right out of the box, sales opportunities are at your fingertips. For example, you can easily segment your most loyal returning customers who have not bought in the last month, and build a compelling sales offer just for them.
Metrilo lets you filter your customer database by all characteristics and behaviors tracked to get relevant segments for retargeting and email engagement. Idle high spenders, most frequent buyers, cart abandoners, and holiday shoppers are among the best converting segments when properly engaged.
Metrilo gives you behavior insights to tailor your email marketing for better results. All data is made usable through the interconnected CRM and email - just filter and send email. Relevant offers and perfect timing will keep your customers engaged and shopping repeatedly. The better you understand your customers, the stronger relationships you can build with them.
The Assistant is an active algorithm that enhances the reporting functionality of Metrilo and Metrilo is not just data reporting, the Assistant tool analyzes the data and serves you ready insights and findings, plus ways to use them to improve sales. Unhappy customers you need to get back to or a very loyal customer who placed yet another order and deserves a special reward - the Assistant will let you know.
Business: DTC dog food
Uses Metrilo mainly for: CRM
Everyday the CricksyDog team goes through the Customer Database for insights to use in their calls with customers. Order history, session records and notes help them communicate relevantly and drive repeat orders. This process enables the dog food company to stay close to customers and earn their trust, bonding over a mutual care for dogs.
"Metrilo is the only data tool I use to grow my business. It gives me the data right away."
"I love the clarity of information, it's a breath of fresh air in the analytics world."