Metrilo Updates and News

Metrilo Updates and News will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.

Native’s tactics: what the DTC cosmetics brand did to succeed

Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.

We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.

That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.

Metrilo report: DTC Food brands ecommerce stats

This report looks at the current state of ecommerce food brands in terms of marketing and sales performance, customer retention and lifecycle.

While it is not representative of food brands globally, it may serve as an essential ecommerce metrics benchmark for ecommerce companies starting out in the field.

Participants: Direct-to-consumer (DTC) food brands we work with that agreed to be part of the survey.

The csub-categories identified are: coffee, tea, chocolate, wine, meat and meat products, fresh juices, ready meal deliveries and miscellaneous food.

Methodology: The data is aggregated through the Metrilo accounts of consenting companies.

A brave new Metrilo: what’s next for us

Why we do what we do

When Metrilo was founded, ecommerce was riding the first big wave of popularity and we wanted to be part of that huge movement, helping entrepreneurs build their successful businesses.

As ecommerce evolved, patterns began to form. We accumulated knowledge and experience alongside our customers. And the key to success in ecommerce became very clear.

NEW in Metrilo: Retention analysis by campaign and source/ medium

You know already Metrilo is a tool built for customer retention. All reports, all functionalities are created to help you drive repeat sales.

Our Retention Analysis maps the whole post-purchase experience of customer by criteria for their first order:

New feature: Marketing Performance reporting

We know consumer product brands rely heavily on influencers to reach their target audience. It makes perfect sense with highly niche products to target specific communities and interests.

Because we want you, entrepreneurs, to succeed, we help you grow your brands in a sustainable and profitable way. We build Metrilo as the tool that gives you all data and answers to make strategic decisions.

As influencer marketing is one of the most used marketing activities, we included reporting on it in Metrilo so you can now easily monitor its effectiveness on traffic and sales.

Product update: Metrilo reports can now be downloaded as CSV

Metrilo started as an analytics-only tool before it became a whole retention platform. We created it with the idea to give you back your data, make it accessible and usable so you make more sales thanks to the insights.

Now, as many of you recognize the power of data-driven marketing, the Metrilo reports are used in investor and partner negotiations, flip deals, strategy meetings and activity planning. To make it easier for you, CSV exports ar now available.

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