Metrilo Updates and Use Tips

Metrilo Updates and Use Tips will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.

How to use coupons more effectively

Coupons are one of the most popular marketing tools used by ecommerce businesses. They drive conversions and customer retention. And they are easy to use.

But are you making the most of coupons? Are you using them in the best possible way?

The problem with coupons is this: giving them out without measure doesn’t help. Coupons are often synonymous with discounts. SALE30OFF, CLEAR50, NEW10 – they are all too familiar. And discounts alone can do more harm than good – reducing your profit margin only to drive sales short-term. You need to measure the impact and give away coupons sparingly.

To use coupons effectively, you should:

  • Measure the results – what coupons bring traffic, revenue, customer loyalty, VIPs, new customers
  • Track what type of coupons work best – percentage vs money value off, wording, campaign
  • Reuse the coupons and ideas that work well
  • Scrap the ones that don’t

How to engage VIP customers to keep them for longer

VIP customers are invaluable for ecommerce brands, bringing about 60% of revenue on average. They are loyal, shopping repeatedly from you, which means lower costs and higher profits. VIP customers are also involved with the brand, checking in often and spreading the word about you.

Every brand would be aiming at getting an army of VIP customers who share its values, who shop without being tortured into it and who vouch for it. The VIPs are your biggest fans. They deserve to be treated specially because you can rely on them for recurring orders. Special attention will make them even more loyal and engaged, driving even more revenue, community spirit and referrals your way.

This article is about finding your best customers and getting to know them better so you can engage with them and keep them for longer. You’d be reaping all the benefits of a positive customer relationship.

Triggered emails in ecommerce: driving sales on autopilot

In ecommerce, email marketing is the easiest and cheapest way to continuously engage your customers and drive repeat sales. To stand out in their inbox, though, your emails need to be timely and relevant. How to achieve that? Send emails in response to customer’s action, not just because. Use customer behavior as email triggers.

Triggered emails are always just in time and meaningful – the offers are customized and the customer understands why they get this email now. Depending on your ecommerce CRM and email marketing tool, you should be able to use all kinds of event-based and metric email triggers:

  • A customer places/ cancels/ gets refunded for an order
  • A customer uses a coupon/ reads a blog article/ abandons cart/ browses without buying
  • A customer hits a milestone in order value/ number
  • And more customer actions.

Here are some of the most useful ecommerce email triggers to use, the behavior based segmentation to do and the triggered email campaigns to set up with them.

Localizing email: Tailor your email marketing by location

Customer retention is becoming more and more important. World events put brakes on expansions and marketing budgets. Your ecommerce brand probably is also having a hard time growing when people are watching their wallets more carefully. You’ve heard our mantra before and now it’s more relevant than ever: finding new ways to engage your existing customers and drive repeat orders is key to your ecommerce store’s financial stability.

How food deliveries and restaurants can drive online sales

The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. This trend is likely to stay as people expect to be able to order anything online now.

Our mission at Metrilo is to help entrepreneurs grow and thrive. As the food business is going online, we want to show you how you can grow your business and make it through the crisis.

Streamline your ecommerce: 5 productivity tips for owners and marketers

You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t take care of it.

But in order to be competitive, you need certain things done: good promotions in place, emails sent out, ads running effectively…Not to mention making business decisions based on current numbers like adding or dropping a product, ordering inventory, fixing marketing spend, working with influencers and so on.

To stay on top of things and stay sane (I know how it feels!), here’s a list of all the things you can streamline to increase your in-house productivity. Those are things small teams and one-man-shows should not waste time on – here’s how to get it done and focus on more important tasks.

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