Metrilo Updates and News will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.
Why do people remember some brands and others look just generic?
Why some brands attract a strong following and others just get chosen as a cheaper alternative?
Many companies sell outdoor gear, but Patagonia is unique. Many sell home goods and furniture, but only IKEA has managed to grab the hearts of customers across the globe.
What do they have that other companies don’t?
Clear mission, vision and values.
Metrilo started as an analytics-only tool before it became a whole retention platform. We created it with the idea to give you back your data, make it accessible and usable so you make more sales thanks to the insights.
Now, as many of you recognize the power of data-driven marketing, the Metrilo reports are used in investor and partner negotiations, flip deals, strategy meetings and activity planning. To make it easier for you, CSV exports ar now available.
If you created your own product brand to sell online, you naturally want it to reach as many people as possible and make a positive impact.
And you want to make sure you grow profitably and not tank under soon.
How to tackle the whole ecommerce marketing then? How can you make sure you build your brand and grow at a healthy pace?
We present you The Growth Engine for online brands.
If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.
That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.
Let’s talk retention and sell more!
Retention in ecommerce is becoming more and more popular. It works for ecommerce stores the same way it has been working for B2B SaaS companies in the last decade.
In SaaS, you have to fight churn and maximize monthly recurring revenue (MRR) because that’s the metric for stable user base and growth.
In ecommerce, retention is gaining attention for the same reason: the more returning customers a shop has, the better it’s positioned to grow.
Our aim at Metrilo is to help you do the most effective marketing and drive the most sales.
That’s why our email tool got an upgrade and you’re now able to personalize your messages better than before.