Metrilo Updates and News

Metrilo Updates and News will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.

New feature: Marketing Performance reporting

We know consumer product brands rely heavily on influencers to reach their target audience. It makes perfect sense with highly niche products to target specific communities and interests.

Because we want you, entrepreneurs, to succeed, we help you grow your brands in a sustainable and profitable way. We build Metrilo as the tool that gives you all data and answers to make strategic decisions.

As influencer marketing is one of the most used marketing activities, we included reporting on it in Metrilo so you can now easily monitor its effectiveness on traffic and sales.

How important are the mission, vision and values for a DTC brand

Why do people remember some brands and others look just generic?

Why some brands attract a strong following and others just get chosen as a cheaper alternative?

Many companies sell outdoor gear, but Patagonia is unique. Many sell home goods and furniture, but only IKEA has managed to grab the hearts of customers across the globe.

What do they have that other companies don’t?

Clear mission, vision and values.

Product update: Metrilo reports can now be downloaded as CSV

Metrilo started as an analytics-only tool before it became a whole retention platform. We created it with the idea to give you back your data, make it accessible and usable so you make more sales thanks to the insights.

Now, as many of you recognize the power of data-driven marketing, the Metrilo reports are used in investor and partner negotiations, flip deals, strategy meetings and activity planning. To make it easier for you, CSV exports ar now available.

The Growth Engine for digitally native brands explained

If you created your own product brand to sell online, you naturally want it to reach as many people as possible and make a positive impact.

And you want to make sure you grow profitably and not tank under soon.

How to tackle the whole ecommerce marketing then? How can you make sure you build your brand and grow at a healthy pace?

We present you The Growth Engine for online brands.

How to read Retention Analysis

If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.

That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.

Let’s talk retention and sell more!

Free Retention Analysis for your store

Retention means healthy growth

Retention in ecommerce is becoming more and more popular. It works for ecommerce stores the same way it has been working for B2B SaaS companies in the last decade.

In SaaS, you have to fight churn and maximize monthly recurring revenue (MRR) because that’s the metric for stable user base and growth.

In ecommerce, retention is gaining attention for the same reason: the more returning customers a shop has, the better it’s positioned to grow.

Why?

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