Metrilo Updates and Use Tips will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.
Product insights are part of routine ecommerce analytics and reporting. Product performance and a product sales report are invaluable for product and inventory management. Since products are the focus of DTC brands, any action or optimization should be data-backed.
Let’s see the various product insights you can get from your analytics and how to use them.
Data without analysis is just numbers. Analysis without action is theory.
But ecommerce growth does not come from theory.
True to our mission to help ecommerce brands grow, we developed Metrilo beyond data analytics and reporting. It now proactively searches in your Metrilo data to find opportunities for improvement and alerts you when you should take action.
The Metrilo Assistant is here to make sure you don’t miss chances to drive sales.
The Assistant uses a system of algorithms to find trends and correlations worth acting on. It notifies you when it catches deviations from the standard performance and suggests what you can do.
In short, the Assistant:
Coupons are one of the most popular marketing tools used by ecommerce businesses. They drive conversions and customer retention. And they are easy to use.
But are you making the most of coupons? Are you using them in the best possible way?
The problem with coupons is this: giving them out without measure doesn’t help. Coupons are often synonymous with discounts. SALE30OFF, CLEAR50, NEW10 – they are all too familiar. And discounts alone can do more harm than good – reducing your profit margin only to drive sales short-term. You need to measure the impact and give away coupons sparingly.
To use coupons effectively, you should:
VIP customers are invaluable for ecommerce brands, bringing about 60% of revenue on average. They are loyal, shopping repeatedly from you, which means lower costs and higher profits. VIP customers are also involved with the brand, checking in often and spreading the word about you.
Every brand would be aiming at getting an army of VIP customers who share its values, who shop without being tortured into it and who vouch for it. The VIPs are your biggest fans. They deserve to be treated specially because you can rely on them for recurring orders. Special attention will make them even more loyal and engaged, driving even more revenue, community spirit and referrals your way.
This article is about finding your best customers and getting to know them better so you can engage with them and keep them for longer. You’d be reaping all the benefits of a positive customer relationship.
In ecommerce, email marketing is the easiest and cheapest way to continuously engage your customers and drive repeat sales. To stand out in their inbox, though, your emails need to be timely and relevant. How to achieve that? Send emails in response to customer’s action, not just because. Use customer behavior as email triggers.
Triggered emails are always just in time and meaningful – the offers are customized and the customer understands why they get this email now. Depending on your ecommerce CRM and email marketing tool, you should be able to use all kinds of event-based and metric email triggers:
Here are some of the most useful ecommerce email triggers to use, the behavior based segmentation to do and the triggered email campaigns to set up with them.
Customer retention is becoming more and more important. World events put brakes on expansions and marketing budgets. Your ecommerce brand probably is also having a hard time growing when people are watching their wallets more carefully. You’ve heard our mantra before and now it’s more relevant than ever: finding new ways to engage your existing customers and drive repeat orders is key to your ecommerce store’s financial stability.