Metrilo Updates and News

Metrilo Updates and News will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.

The impact of Coronavirus on ecommerce

As the coronavirus spreads across the globe, industries feel its effects. Let’s see how it impacts eCommerce.

Negative effects of coronavirus on eCommerce

BFCM 2019 email marketing stats and lessons learned

BFCM is over and we’re excited to share with you what we learned this year. Ahead of the Christmas rush, we believe these insights will help you get better results from email marketing especially.

The week leading up to Black Friday was a wild one – I’m sure for you as well – but it gives us an understanding of people’s buying behavior better than any other time of the year.

Successful DTC brands: Not unicorns but $10 Million ponies

The future of consumer goods and ecommerce is not unicorns. It’s niche $10M ponies.

Bonobos, Glossier, Casper – we have heard all about those darlings of the consumer goods space. Investors love them as they love any disruptors – venture funds specializing in direct-to-consumer (DTC) brands are popping up in Europe and the US.

Forerunner Ventures alone raised $360M to invest in those companies. DTC brands (also known as DNVB – Digitally Native Vertical Brands) are the hope and future of a stagnant market. For a bit, it seemed like consumer brands are following in the steps of SaaS, shooting for the stars.

Can DTC be the new SaaS or gig Economy? Can the new AirBnB be a mattress, razors or underwear company?

Yes and no.

Cloudways Review: Is it the ecommerce hosting for you?

Ecommerce businesses spend thousands on setting up websites, but fizzle out when they have to choose a website hosting solution for these websites. Experts say that one major reason why most ecommerce stores fail is weak website hosting infrastructure.

Businesses in the US alone lost over $3 billion last year because of hosting-related issues. Since most small stores only operate online, choosing the right hosting infrastructure has become even more serious.

Ecommerce benchmarks for beauty brands

Beauty is one of the sectors where direct-to-consumer brands are taking a lead. The traditional market for cosmetics seems to be lacking in variety and accessibility while customers want more and better solutions for their beauty needs. Direct-to-consumer democratizes the access to specialized products, high-end makeup and natural products, to name a few consumer trends to watch. This is why we have every reason to believe more and more DTC beauty brands will be successful.

To help smaller brands get there, we gathered data from the beauty brands we work with on a daily basis to make key ecommerce metrics benchmarks available.

The most important ecommerce benchmarks for beauty brands the report covers:

  • conversion rate,
  • customer retention rate,
  • customer lifetime value (CLV),
  • orders per customer,
  • time between orders,
  • cart abandonment rate.

Native’s tactics: what the DTC cosmetics brand did to succeed

Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.

We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.

That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.

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