Ecommerce growth strategies

What your ecommerce strategy should include in order to grow? Mid- and long-term vision resources for the ecommerce brand owner.

How to save canceled orders?

Canceled orders are a pain for any ecommerce business because it all – acquisition and conversion – just worked out, only to get canceled minutes later. It’s even worse than returned orders because at least there the customer tried the product before deciding.

But there’s hope. You can try and turn things around. Maybe it won’t recover all canceled orders, but any saved sale is a small win. Sometimes people need a little bit of reassurance.

Best practices when selling coffee online

Online coffee shops are an extraordinary corner of ecommerce. We say it not only as coffee junkies but as marketers too.

It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.

That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. Here are the best practices we uncovered and advice from seasoned coffee entrepreneurs.

How can ecommerce brands use a knowledge base to drive sales

As the owner or marketer of an ecommerce brand, you know why the products you offer are the best options for your target audience.

You know their features and benefits. And you know exactly how to use your products to get the absolute most value out of them.

The problem?

Your potential customers don’t know any of this. Even those who have purchased and used your products may not know all this.

If your prospective customers are unsure of how to use your product or whether your product will help them achieve their goals, they’ll be hard to convert.

If your current customers aren’t able to use your product to achieve their intended goals, they aren’t going to stick with your brand for too long.

It’s up to your team to provide the information the (prospective) buyer needs to get the most use out of your products so they’re satisfied and buying again.

This is where a comprehensive ecommerce knowledge base comes in.

How to set up Instagram Shopping, shoppable posts and tag products

Instagram replaced its Activity tab with the new Shopping tab recently.

Shoppable posts and stories, more influencer partnership features and direct Instagram checkout. All these new shopping features show the platform’s shift to ecommerce, making it a place for product discovery.

In this article, we’ll explore these new ecommerce-focused features and how they can be useful to online brands. We’ll also quickly explore how you can set up an Instagram shop and how to link Shopify or WooCommerce to Instagram.

How to go viral in ecommerce

A viral campaign that makes headlines is the dream of many marketers. The power of these campaigns lies in how they manage to reach huge numbers of people organically and cheaply. And even more so, their authenticity.

Viral campaigns are uniquely able to connect with viewers naturally because people stumble across them when a friend or an influencer they chose to follow shares them. This makes the content look more authentic and reliable, establishing a positive interaction with the brand.

How to create a profitable Google Shopping campaign?

Google Shopping Campaigns are a must for ecommerce brands to connect with an audience with high purchase intent. The good news is that Google shopping is free in the United States thanks to the surfaces across Google programs.

This post will teach you everything you want to know about Google shopping ads, how to set up a Google Merchant account and optimize your campaigns to get the best results.

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