What your ecommerce strategy should include in order to grow? Mid- and long-term vision resources for the ecommerce brand owner.
Social media marketing is indispensable in ecommerce, but which platforms to focus on heavily depends on your target market.
While older generations are on long-established platforms like Facebook, for Gen Z, TikTok is the place to be. So if they’re your brand’s target audience, you should be on there, too.
Here, we explore how to make use of TikTok for ecommerce marketing and what are the best practices to build your TikTok following. And videos there might only be 1 minute long, but there are many strategies you can use to optimize that time.
In the past 12 months, we have seen a meteoric growth of online shopping.
This Covid19-driven 12 months of nesting forcibly changed consumer habits. The unparalleled demand generated was (and still is) a golden opportunity for ecommerce.
At the same time, a massive amount of new shops opened and are still opening online every day. Some are offline businesses pushed online as a way to survive. Others saw the situation as an opportunity.
Canceled orders are a pain for any ecommerce business because it all – acquisition and conversion – just worked out, only to get canceled minutes later. It’s even worse than returned orders because at least there the customer tried the product before deciding.
But there’s hope. You can try and turn things around. Maybe it won’t recover all canceled orders, but any saved sale is a small win. Sometimes people need a little bit of reassurance.
Online coffee shops are an extraordinary corner of ecommerce. We say it not only as coffee junkies but as marketers too.
It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.
That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. Here are the best practices we uncovered and advice from seasoned coffee entrepreneurs.
As the owner or marketer of an ecommerce brand, you know why the products you offer are the best options for your target audience.
You know their features and benefits. And you know exactly how to use your products to get the absolute most value out of them.
Your potential customers don’t know any of this. Even those who have purchased and used your products may not know all this.
If your prospective customers are unsure of how to use your product or whether your product will help them achieve their goals, they’ll be hard to convert.
If your current customers aren’t able to use your product to achieve their intended goals, they aren’t going to stick with your brand for too long.
It’s up to your team to provide the information the (prospective) buyer needs to get the most use out of your products so they’re satisfied and buying again.
This is where a comprehensive ecommerce knowledge base comes in.
Instagram replaced its Activity tab with the new Shopping tab recently.
Shoppable posts and stories, more influencer partnership features and direct Instagram checkout. All these new shopping features show the platform’s shift to ecommerce, making it a place for product discovery.
In this article, we’ll explore these new ecommerce-focused features and how they can be useful to online brands. We’ll also quickly explore how you can set up an Instagram shop and how to link Shopify or WooCommerce to Instagram.