Ecommerce growth strategies

What your ecommerce strategy should include in order to grow? Mid- and long-term vision resources for the ecommerce brand owner.

How to create a profitable Google Shopping campaign in 2020?

Google Shopping Campaigns are a must for ecommerce brands to connect with an audience with high purchase intent. The good news is that Google shopping is free in the United States thanks to the surfaces across Google programs.

This post will teach you everything you want to know about Google shopping ads, how to set up a Google Merchant account and optimize your campaigns to get the best results.

Selling on Pinterest: an awesome marketing channel for ecommerce brands

Pinterest is a great place for marketing your ecommerce brand with its 367 million users worldwide. It’s the fastest growing social network and one with a huge impact on ecommerce sales.

Still, it is underrated as a shopping channel even though most pinners go there to plan purchases. So this article goes over the marketing and sales opportunities for ecommerce brands on the platform AND the Pinterest marketing best practices to follow.

How food deliveries and restaurants can drive online sales

The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. This trend is likely to stay as people expect to be able to order anything online now.

Our mission at Metrilo is to help entrepreneurs grow and thrive. As the food business is going online, we want to show you how you can grow your business and make it through the crisis.

Keep sales going with buy now, pay later apps

In times of uncertainty like now, people cut down their shopping. They might be cautious about their cash flow month in and month out, or they might think most purchases can wait. Whichever the reason, your ecommerce business may be hurt.

How to drive sales in times like this? How to make customers more at ease with spending money now?

In short: by asking for less money upfront.

Buy now, pay later (BNPL) tools give you an alternative payment method for those insecure shoppers that would not convert otherwise. It lets them pay for their purchase in installments while you get your money immediately from the provider.

Streamline your ecommerce: 5 productivity tips for owners and marketers

You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t take care of it.

But in order to be competitive, you need certain things done: good promotions in place, emails sent out, ads running effectively…Not to mention making business decisions based on current numbers like adding or dropping a product, ordering inventory, fixing marketing spend, working with influencers and so on.

To stay on top of things and stay sane (I know how it feels!), here’s a list of all the things you can streamline to increase your in-house productivity. Those are things small teams and one-man-shows should not waste time on – here’s how to get it done and focus on more important tasks.

Complete guide to package inserts for ecommerce brands

Package inserts are those printed coupons, thank you notes, and stickers that you put in an order package as a gesture for your customers. They may grant them discounts, invite them to join your community on a social medium or just make them feel good about shopping from your brand.

Here’s a guide to using such package inserts for your brand if you haven’t yet.

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