What your ecommerce strategy should include in order to grow? Mid- and long-term vision resources for the ecommerce brand owner.
Some subscription-based brands have exploded to stardom: Harry’s, Dollar Shave Club, BirchBox, ipsy, Trunk Club, BarkBox, etc. not to mention Amazon Subscribe and Save.
You probably also want to reap the goodness of customer love as they do, but cannot offer subscriptions for some reason. We get it! Not all products and brands can immediately get thousands people on board paying monthly. Or because your customers buy at very different time intervals (you can monitor time between orders with Metrilo’s retention analysis).
The holiday season has started and you’re probably already on fire. It’s crazy but very rewarding, I know. And not to waste any of your precious time, I have a bare-bones action plan ready for you to just plug in and cash on this holiday season.
For a brand owner and probably product creator, feedback might be hard to take sometimes. You believe in your creation and want people to like it, for sure.
But today’s market is really fragmented and an ok product that doesn’t click with any specific customer is not likely to become a lovemark.
Now, it’s better to be admired by a few than to be tolerated by the many because niche brands are the future of ecommerce and profit comes from devoted fans.
So, to win customer love, you should be improving your product to better fit their needs. And feedback is the best starting point.
As a founder of an online brand, you set out to create your own thing and make an impact with it.
Now, how is it going? Do you feel stuck? Overwhelmed? Like your brand’s growth is not what you expected?
We all want a trend line going up and to the right, but it’s not always the case. If you’ve reached a plateau in your growth, let’s see what might be the cause.
Ecommerce is not just buying online. It’s a new way of doing things, of interacting with products and brands.
People don’t buy things now, they buy experiences. Convenience, information, helpful support and post-purchase assistance, the ability to give direct feedback, non-intrusive and value-rich communication, ease of multichannel shopping, meaningful offers are all parts of this experience.
The customer journey is the path, the sequence of experiences your customers get. You can leave things to chances and let the customer journey go its natural course. This doesn’t guarantee significant results.
You can also design the customer journey in such a way to go through all the experiences you want people to have with your brand (while avoiding the unwanted ones) and leading them to desired outcomes like multiple purchases and loyalty.
Designing this customer journey is the most comprehensive optimization you can do to increase conversions, revenue and profit from your online store.
The ecommerce field is not the same as it was yesterday.
To be successful in today’s market, you need to establish a personalized connection with every customer.
The need for unique attitude towards a group of customers derives from the very nature of e-commerce.
In addition to the traditional stores, printed ads, and emails we have websites, social media, mobile applications, SMS communication, and, of course, word-of-mouth.
With that many variables, you cannot rely on a single channel to grow your business.
Consumers these days use more than a single platform to purchase your products.
Multichannel marketing is essential for your business, as it enables full control over every single platform you are using.
Put simply, multichannel marketing is the ability to implement a single, solid strategy across more than one platform. This is done to maximize your interaction with potential customers.
Channels may vary, but your goal is to give your consumers a choice of action. Given that choice, they can pick a when and where to buy from you.