Ecommerce fundamentals

The basics to have in place for your online store and brand. What not to miss in your daily tasks. What activities to make an indispensable part of your strategy.

The first thing a customer-centric brand should do

You are launching your own brand. Great! You want it to fill a gap in the market and want it to become a lovemark.

You know that to get there you need to be customer-centric to the bone because modern brands cannot afford to have anything else as their number one priority but customers.

This is something we can help with.

What does it mean to be customer-centric?

For ecommerce brands, customer-centric means putting the customer first and making their experience the top objective. Customer centricity can be called a strategy since it’s not how all companies choose to do things, it’s not the default. 

How to optimize your ecommerce brand’s profit margins

If you read the Metrilo blog often, you’ve noticed we preach profitability and sustainable growth for ecommerce companies. We see so many companies go out of business not because they don’t have sales, but because they don’t make any money! Yes, that’s right. Sales don’t automatically mean you earn money.

How much do you make on a sale?

Gross Profit Margin Formula

That’s the gross profit margin formula, this is what you make from each product.Net Profit Margin Formula

This is the net profit margin formula, what you earn after all costs and expenses of the business.

Now, we are not experts on interest rates and taxes, so we can’t give you advice on how to lower those. But we can help when it comes to sales, marketing and how to optimize it to get better profit margins.

Modern food brands packaging: the overlooked marketing channel

Food packaging is a fickle thing. On the one hand, unique and eye-catching packaging is needed to stand out and be seen. But on the other, brand loyalty can be so fierce that even the most awful packaging redesign won’t scare off customers.

No matter which way you look at it, consumers are increasingly harder to please and surprise.

Add on other factors like sustainability and convenience, and suddenly you can see that quality food packaging is more than just a plastic bag.

Here are several ways unique packaging for food grow and evolve in recent times, and how we see it changing in the future.

Influencer marketing, promo codes and referral links

Despite being an influencer is the dream of almost everyone on Instagram, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say.

But we don’t discourage you to use influencer marketing in your marketing mix. It makes perfect sense for consumer brands because of its precise targeting and lifestyle fit.

We only remind you to track the performance of influencer ROI closely in order to have your budget under control and generating the results you want.

So let’s go over the basics of influencer marketing from your point of view and how you can stay on top of it.

Tasks brand founders should delegate from the start

Tim Ferris was only able to become successful and famous for his 4-hour work week because he delegates his daily tasks to subordinates who handle everything for him. He doesn’t do the nitty-gritty of everyday operations himself and you don’t have to, either.

In fact, the sooner you delegate those time-consuming tasks, the better manager you will be because you’ll free up brain capacity for more long-term strategic thinking and creativity for building your brand.

What you gain when delegating:

  • Time
  • Efficiency
  • Brain power for the bigger picture
  • Employees specialize in the delegated activities and quality of work goes up (better than you doing it absent-mindedly)

How to improve your brand’s online presence in 5 steps

If your brand is digitally native, the way it is presented either helps it getting more customers or puts it behind the competitors.

It doesn’t matter how small or big your company is. If it exists mainly online, you have to make sure it can be easily found and that it is positively associated with certain characteristics when potential buyers look for information. 

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