Ecommerce fundamentals

The basics to have in place for your online store and brand. What not to miss in your daily tasks. What activities to make an indispensable part of your strategy.

Ecommerce product insights and how to use them

Product insights are part of routine ecommerce analytics and reporting. Product performance and a product sales report are invaluable for product and inventory management. Since products are the focus of DTC brands, any action or optimization should be data-backed.

Let’s see the various product insights you can get from your analytics and how to use them.

The pros and cons of using retargeting

Retargeting is a powerful tool in the ecommerce marketer’s toolbox, but it isn’t always effective. Here’s an examination of the pros and cons, detailing how you can get it right.

Online lead generation was absolutely essential for modern businesses before the advent of the COVID-19 pandemic forced so many companies to suspend their brick-and-mortar operations and rely entirely on the internet. Since then, competitin has gone mad.

This means going beyond the widespread scattergun approach to marketing. When you advertise, you need to use careful targeting that factors in the intended audience — but you often need multiple brand touchpoints before you can convince someone to pay attention.

Given the intense pace of the online world, how can you count on getting those opportunities? The truth is that you can’t, which is why so many companies rely on retargeting for their advertising campaigns.

It’s often talked about as remarketing, and that’s somewhat accurate, though they’re technically distinct: retargeting is a form of remarketing.

10 Common ecommerce SEO mistakes: The definitive guide

With the rise of ecommerce stores over the last few years, consumers have started using search as a critical tool to research products before buying. In 2019, Google reported that a whopping 84% of Americans are shopping at any given time and in up to six categories.

Search is where most of your customers will look for you. If you are not showing up in search listings, how will they find you?

Sure, you can reach people through other channels, but the majority start googling for products. That’s why you need to prioritize your ecommerce SEO.

How to optimize your checkout experience for repeat sales

The checkout process is a crucial element for any ecommerce business — it has the ability to make or break a sale. Optimizing this process can not only yield higher conversation rates but if done correctly, it can also help your business generate repeat sales and loyal customers.

To optimize your checkout for return sales, your ecommerce site should focus on 5 key areas:

  • Mobile Optimization
  • Security Seals
  • Checkout Design Features
  • Retargeting Tactics
  • Transparency

3 Tips to improve your Facebook ads

With Facebook’s organic reach as low as ever, knowing how to run great ads is a must. The good news is that Facebook ads can be as cheap as you want them to be. You can spend as little as $1 per day if you’re a merchant who’s just starting with your online store. The key thing is to use that dollar wisely.

In this blog post, we’ll give you three tips to help you run your Facebook ads more efficiently. You’ll learn how to spy on your competitors’ ads, where to start with testing your targeting and ad creatives, and how to use funneling.

Let’s start.

Ecommerce fulfillment after COVID-19: How to prepare

The warehousing and fulfillment industry has been rocked by the COVID-19 pandemic. Some online retailers began taking 1.5 days longer than usual to fulfill orders and efficiency went down.

We are now all learning how to manage business in a different world. If you’re unsure how to handle ecommerce storage and fulfillment in the current situation, this article is for you. It sums up the steps you can take to keep up with demand while operating as safely as possible for employees and clients both.

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