Ecommerce fundamentals

The basics to have in place for your online store and brand. What not to miss in your daily tasks. What activities to make an indispensable part of your strategy.

Copywriting basics for ecommerce brands

Online sales for eCommerce businesses reached $501 billion in the U.S. in 2018. Those sales are expected to rise to $740 billion by 2023. If you want to optimize your marketing efforts for your eCommerce business and improve your conversion rate, consider changing your copywriting strategy.

Create a better blog and website copy that meets Google’s content quality guidelines to improve your search engine results page (SERP) rankings. Write eCommerce content that shares your unique brand voice and enhances your brand-building efforts. Use the following eCommerce copywriting tips to optimize brand promotion on your website.

How to sell underperforming products

Why some products sell very well and others don’t? What’s the dynamic between your products and your customers? How to push underperforming products to success?

Every ecommerce brand experiences issues with the different products in its range. And while it’s absolutely normal to discontinue some products, it doesn’t have to be the only way.

If a product sells very badly compared to your other items, it doesn’t necessarily mean people don’t want it. Probably they just overlook it and choose something else. A little product analysis can help you solve this problem and up your sales without changing your range.

Generally, underperforming products are:

  • invisible
  • unappealing

The problem is in presentation – how you promote them. Here are a few ideas how to sell more of the items that don’t sell well. And none of them includes discounting, devaluing your brand or faking urgency!

How to set different prices for wholesale and end buyers in your WooCommerce store?

Managing an eCommerce store is partly about product innovation and partly about marketing. One of the advantages of modern eCommerce tools is that you can decide whom to sell as well as how to do it.

In fact, this has opened an opportunity for many online store owners where they sell to both retailers and end consumers. In this article, we will look into some of the opportunities that you can explore with an WooCommerce wholesale store and ways to execute them.

The first thing a customer-centric brand should do

You are launching your own brand. Great! You want it to fill a gap in the market and want it to become a lovemark.

You know that to get there you need to be customer-centric to the bone because modern brands cannot afford to have anything else as their number one priority but customers.

This is something we can help with.

What does it mean to be customer-centric?

For ecommerce brands, customer-centric means putting the customer first and making their experience the top objective. Customer centricity can be called a strategy since it’s not how all companies choose to do things, it’s not the default. 

How to optimize your ecommerce brand’s profit margins

If you read the Metrilo blog often, you’ve noticed we preach profitability and sustainable growth for ecommerce companies. We see so many companies go out of business not because they don’t have sales, but because they don’t make any money! Yes, that’s right. Sales don’t automatically mean you earn money.

How much do you make on a sale?

Gross Profit Margin Formula

That’s the gross profit margin formula, this is what you make from each product.Net Profit Margin Formula

This is the net profit margin formula, what you earn after all costs and expenses of the business.

Now, we are not experts on interest rates and taxes, so we can’t give you advice on how to lower those. But we can help when it comes to sales, marketing and how to optimize it to get better profit margins.

Modern food brands packaging: the overlooked marketing channel

Food packaging is a fickle thing. On the one hand, unique and eye-catching packaging is needed to stand out and be seen. But on the other, brand loyalty can be so fierce that even the most awful packaging redesign won’t scare off customers.

No matter which way you look at it, consumers are increasingly harder to please and surprise.

Add on other factors like sustainability and convenience, and suddenly you can see that quality food packaging is more than just a plastic bag.

Here are several ways unique packaging for food grow and evolve in recent times, and how we see it changing in the future.

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