Ecommerce fundamentals

The basics to have in place for your online store and brand. What not to miss in your daily tasks. What activities to make an indispensable part of your strategy.

Streamline your ecommerce: 5 productivity tips for owners and marketers

You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t take care of it.

But in order to be competitive, you need certain things done: good promotions in place, emails sent out, ads running effectively…Not to mention making business decisions based on current numbers like adding or dropping a product, ordering inventory, fixing marketing spend, working with influencers and so on.

To stay on top of things and stay sane (I know how it feels!), here’s a list of all the things you can streamline to increase your in-house productivity. Those are things small teams and one-man-shows should not waste time on – here’s how to get it done and focus on more important tasks.

CBD Marketing and advertising

Statista estimates the CBD market size at 1.15 billion USD sales in 2020 and reaching 23 billion in 2025. And yet, working with many CBD brands, we know CBD marketing is hard and very strictly regulated. Can you advertise CBD on Facebook? We will try to answer the most pressing questions and help you sell more CBD products online.

Traffic to your store doesn’t matter

Note: This is an opinion piece by the Metrilo marketing team. Its purpose is solely to offer a new angle of looking at things. It’s healthy to challenge our ingrained beliefs from time to time!

Ecommerce store owners struggle to increase traffic to their sites all the time. Traffic is probably the most popular topic in any seller discussion group. The first question newbies ask is, “How do I get traffic?”

Well, maybe that’s wrong. Maybe that’s the wrong thing to focus on.

Customer lifetime value in ecommerce 101

Customer lifetime value is proving to be one of the most important ecommerce metrics. More and more online brands discover customer lifetime value as an indicator of brand loyalty, stable financials and possibilities for growth. We’ll see why in a bit.

What is customer lifetime value?

Customer lifetime value is the total amount of money someone spends with your brand over the complete period of their customer lifetime. This is from their first purchase ever to the last one before they drop out as a customer and never shop from you again.

Are you setting fair prices for your ecommerce brand?

When doing research and benchmarking your products, do you wonder how your competitors decide on a price and how customers choose between differently priced products? What is a fair price to you?

There is a behavioral pattern behind a buying decision-making process. Customers are bound by reference prices from past experiences that they have internalized. When they judge the fairness of a price, they benchmark with these internal reference price points.

Besides, they are all too familiar by now with the old trick of crossing out a higher price and presenting the actual one as a discounted one. This is illegal in the European Union, for example.

So let’s dive deeper and find better ways of pricing your products fairly.

How to reduce returns for ecommerce clothing brands

Ecommerce returns are expected to reach $550 billion in 2020 in the US alone. With 29% of orders being sent back, apparel is the category that most urgently needs to work on reducing returns.

Returns have negative effects on:

  • Your operations – they cost you labor and time
  • Profitability – they cost money
  • Customer reviews – any negative comments found online might cost you new customers
  • Team morale – your employees might get demotivated after working on the items

Clothes brands may understand returns are an inevitable part of their business, but it doesn’t have to hurt your profitability. Keeping returns to a minimum will save you operating costs, time, and unhappy customers.

We gathered quite a few tactics to reduce returns.

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