Ecommerce fundamentals

The basics to have in place for your online store and brand. What not to miss in your daily tasks. What activities to make an indispensable part of your strategy.

10 Common ecommerce SEO mistakes: The definitive guide

With the rise of ecommerce stores over the last few years, consumers have started using search as a critical tool to research products before buying. In 2019, Google reported that a whopping 84% of Americans are shopping at any given time and in up to six categories.

Search is where most of your customers will look for you. If you are not showing up in search listings, how will they find you?

Sure, you can reach people through other channels, but the majority start googling for products. That’s why you need to prioritize your ecommerce SEO.

How to optimize your checkout experience for repeat sales

The checkout process is a crucial element for any ecommerce business — it has the ability to make or break a sale. Optimizing this process can not only yield higher conversation rates but if done correctly, it can also help your business generate repeat sales and loyal customers.

To optimize your checkout for return sales, your ecommerce site should focus on 5 key areas:

  • Mobile Optimization
  • Security Seals
  • Checkout Design Features
  • Retargeting Tactics
  • Transparency

3 Tips to improve your Facebook ads

With Facebook’s organic reach as low as ever, knowing how to run great ads is a must. The good news is that Facebook ads can be as cheap as you want them to be. You can spend as little as $1 per day if you’re a merchant who’s just starting with your online store. The key thing is to use that dollar wisely.

In this blog post, we’ll give you three tips to help you run your Facebook ads more efficiently. You’ll learn how to spy on your competitors’ ads, where to start with testing your targeting and ad creatives, and how to use funneling.

Let’s start.

Ecommerce fulfillment after COVID-19: How to prepare

The warehousing and fulfillment industry has been rocked by the COVID-19 pandemic. Some online retailers began taking 1.5 days longer than usual to fulfill orders and efficiency went down.

We are now all learning how to manage business in a different world. If you’re unsure how to handle ecommerce storage and fulfillment in the current situation, this article is for you. It sums up the steps you can take to keep up with demand while operating as safely as possible for employees and clients both.

Writing product pages: essential do’s and don’ts for ecommerce brands

How would you rate your own product pages? Would you say that they were thoughtfully planned and the product descriptions – written to perfection? Or would you say they’re vague and only designed to make the visitor click as fast as possible?

The fact is that many online stores focus more on the website and overlook product pages. They rely on the home page, about page, brand story and other pretty parts of the site to convert the visitor so once they get to the product page they just add to cart.

Well-written product descriptions provide immense value for ecommerce businesses and they should never be ignored. According to Salsify, 94% of consumers will either abandon a site or give up if they can’t find the information they need to make a smart purchase decision.

Тhis article gives examples of good product page practices to help you write your own.

Cash flow for ecommerce businesses

29% of ecommerce businesses fail because they run out of cash, says a recent study. They fail not because their product is not good or because sales are bad. They fail because they don’t manage their cash flow properly to continue working.

Ecommerce is a dynamic business – money moves fast and metrics change daily. Cash flow should be planned and executed carefully to avoid shortages and disruptions of operations. Especially with the coronavirus impact on ecommerce, owners should exercise cash flow discipline to keep the lights on. Data shows it’s possible as determined DTC brands get about 60% of their sales from repeat customers, meaning a stable inflow of cash every month.

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