Ecommerce case studies

Success stories and lessons learned about eCommerce strategy. How real businesses do data-driven marketing with ecommerce analytics, CRM, and email automation.

Best WooCommerce email marketing tips [+ bonus case study]

For good or bad, WooCommerce stores always use a third-party email marketing tool. But how to choose it and how to best use it – it’s often trial and error.WooCommerce

Now, you don’t have to go through that.

In this article, we highlight the most important things you need to be able to do with your email tool, coming from our experience and daily communication with WooCommerce store owners.

Also, one of those owners shares his inspiring success story. He managed to bump up their email marketing conversion rates by 10%! How – he contributed his tactic to our list.

How to build a loyal community around your Shopify store that increases referrals and customer retention

Having a community of power users and brand advocates around your products is Jonathan Kennedy Carsonawesome and stimulates customer loyalty. I wanted to dive into what it takes to build such a community, where to start, and how it impacts retention rates and referral marketing.

I had the chance to talk to one of the coolest Shopify experts – Jonathan Kennedy of, an agency helping Shopify store owners with small tasks on their sites.

AARRR Referral Case Study: The Fish Club

One of the fundamental approaches to growth applied by ecommerce businesses is the AARRR framework. Entrepreneurs stick to it because it’s simple, effective and logical. Referral AARRR Metrics

AARRR stands for acquisition, activation, retention, referral, revenue. The basic idea is that these 5 aspects are all you need to work on to grow sustainably.

We talked to ecommerce businesses about how they go about those metrics – and found fascinating stories. Now, we’re sharing one of them with you. Let’s see Referrals in action.

AARRR Activation Case Study: Barrington Coffee Roasting Co.

We know you’re fed up with theory – it doesn’t show you results. That’s why we talk to ecommerce business owners like you about every aspect of operations and give you these Studio Two For Barringtonshort, focused case studies – they cover the essential and nitty-gritty details you can steal and apply to your online store today.

This case study in particular illustrates how а coffee-delivery business, the Barrington Coffee Roasting Company, activates its prospective customers while operating both online and offline.


Acquisition AARRR Pirate Metrics Case Study: Yumi

Until now, we’ve explained the AARRR metrics in theory: acquisition, activation, Yumi Jus Rougeretention, referral, and revenue. It’s high time we illustrated them with case studies from real businesses and what they do on each of the metrics.

Sure enough, we’re starting with Acquisition. Since it’s the main focus of emerging companies, we talked to the founder of Yumi, Louis de Bentzmann, who shares with us what they particularly do to grow their customer base.

WooCommerce Analytics Case Study: Segafredo Zanetti

The stories of ecommerce businesses and how they use WooCommerce analytics to learn more about their customers and grow in revenue are always fascinating for data nerds like us.

This time, we are exploring how the Australian branch of the world-famous coffee brand, Segafredo Zanetti does business online.SZ Logo

Originally from Italy (where else?), the company has expanded over borders and now its high-quality coffee roasts and espresso machines are available to businesses and end consumers worldwide.

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