Ecommerce benchmark reports

Reports on ecommerce metrics to benchmark your business by. Data by verticals: retention rate, customer lifetime value, time between orders, average order value, conversion rate, orders per customer, etc.

Selling CBD: ecommerce benchmarks report

This is an ecommerce metrics report for CBD brands selling online. The most important ecommerce metrics for CBD brands included are:

  • Retention rate
  • Share of revenue from returning customers
  • Orders per customer
  • Time between orders
  • Customer lifetime value
  • Cart abandonment rate
  • Conversion rate
  • Average order value
  • Major acquisition sources
  • Most popular type of CBD product sold

Participants: CBD ecommerce brands that agreed to take part in our survey.

Method: We extracted the data from the participants’ Metrilo accounts and ran a quick analysis.

Metrilo report: DTC Food brands ecommerce stats

This report looks at the current state of ecommerce food brands in terms of marketing and sales performance, customer retention and lifecycle.

While it is not representative of food brands globally, it may serve as an essential ecommerce metrics benchmark for ecommerce companies starting out in the field.

Participants: Direct-to-consumer (DTC) food brands we work with that agreed to be part of the survey.

The sub-categories identified are: coffee, tea, chocolate, wine, meat and meat products, fresh juices, ready meal deliveries and miscellaneous food.

Methodology: The DTC metrics are aggregated through the Metrilo accounts of consenting companies.

Report: Customer retention & DTC brands

Metilo’s focus is customer retention. We help you build long-lasting and profitable relationships with your customers and grow sustainably from there.

That’s why it’s important for us to share the good practices in customer retention. Consulting our clients, we have been able to see first-hand what works in different product categories and how retention fits in the big picture of business.

This report presents data and DTC metrics from our consulting work with direct-to-consumer brands, summarizing it by categories so benchmarking yourself is more relevant. The brands included are niche, DTC, and long-term oriented, meaning they consciously work for retention and optimize their marketing using all our tools.

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