Coupons or coupon codes are the key, the password to a discount. By applying a coupon, the customer unlocks a certain discount. When you advertise a -50%, for example, you give people a 50OFFNOW code to redeem in order to get the discount.
Different coupons can apply the same discount, but some might work better than others - people just respond better to an offer shown in a certain way. That’s why monitoring the performance of your coupon codes is important.
— Referral link is a special link with UTM parameters added at the end. It looks something like this: https://www.onlinestore.com/join?promo_code=INFLU67478 The parameters make it possible to track the traffic and conversions that came from a specific refer
— Influencer campaign is a promotion ecommerce brands run together with bloggers or social media influencers. Usually, a special discount is given out to the audience as an insider perk. The influencer may review the product, mention it in an article or simp