Metrilo Updates and Use Tips

Metrilo Updates and Use Tips will keep you updated on all new features we release within our customer analytics platform and how to make the best use of them for growing your ecommerce business.

How food deliveries and restaurants can drive online sales

The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. This trend is likely to stay as people expect to be able to order anything online now.

Our mission at Metrilo is to help entrepreneurs grow and thrive. As the food business is going online, we want to show you how you can grow your business and make it through the crisis.

Streamline your ecommerce: 5 productivity tips for owners and marketers

You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t take care of it.

But in order to be competitive, you need certain things done: good promotions in place, emails sent out, ads running effectively…Not to mention making business decisions based on current numbers like adding or dropping a product, ordering inventory, fixing marketing spend, working with influencers and so on.

To stay on top of things and stay sane (I know how it feels!), here’s a list of all the things you can streamline to increase your in-house productivity. Those are things small teams and one-man-shows should not waste time on – here’s how to get it done and focus on more important tasks.

The impact of Coronavirus on ecommerce

As the coronavirus spreads across the globe, industries feel its effects. Let’s see how it impacts eCommerce.

Negative effects of coronavirus on eCommerce

How to do tailored email marketing without being creepy

Personalization is now everywhere and people are used to seeing ads about what they just browsed for.

But the rise of ad blockers and after the Cambridge Analytica scandal, they are less likely to overshare personal information such as locations, work place, education, etc. on social media. We collectively as marketers have overused the tools at our hands and now the public is sick of it, driving costs of acquisition up with their inactivity.

In one recent survey, only 17% of internet users say it is ethical to collect data for personalizing experience and offers. In another, 51% of people said they didn’t want to trade privacy for personalized ads. 

13 Emails that drive customer lifetime value up

Emails that drive repeat sales are the best emails. Forget about basic email marketing that teaches you to send promotions every week or touch base with customers more often, e.g. every day.

To see a real return on marketing, you need to use email to its full potential – it’s a (nearly) free marketing channel that you own and have complete control over. No pay to play like ads. Emails for customer retention are the best way to drive revenue without extra spending.

Customer lifetime value is the best indicator for a healthy business.

Customer loyalty is usually based on a strong connection with the brand and a positive experience. Emails that drive customer loyalty keep this relationship going through useful, timely and relevant content and offers.

How to get better returns on your holiday marketing money

The holiday marketing campaigns has most probably drained your marketing budget – ad costs are sky-high because of the fierce competition. That’s why it’s worth a try to get a better return on the money invested.

If you get your holiday season shoppers to shop again, those purchases will get you a higher profit margin than the first (if you even managed to make any) and most likely offset the cost of acquisition. We outline a few ways to do that in this piece.

How to get better returns on your holiday marketing money:

  • Make gift buyers regulars
  • Create a New Year resolution trend
  • Invite gift receivers specifically into a member zone
  • Double down on content and product use ideas
  • Retarget browse abandoners with better offers
  • Reengage reviewers
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