How to do customer lifecycle marketing driven by cohort analysis, CLV maximization, repeat rate optimization and retention reports.
The ecommerce industry is finally turning to retention as acquisition is no longer cheap enough to make money on single orders.
You probably see conversion rates and reach falling, CAC going up, losing money on the first order is the norm now…
What can you do to keep afloat and earn money?
Make up for those CACs to the fullest. Get returns on the money you spent already! Once you paid to play, make the most out of it.
Retain your customers and make profit. Here’s how.
Cohort analysis in ecommerce may not be the first thing you think about in the morning, but it may very well be the key to providing premium customer experience.
In this article you’ll discover:
Beauty is one of the industries with the lowest customer loyalty. There’s so much choice that people feel curious to try ever new products.
Also, big drugstore brands have traditionally trained consumers to shop at discount. We all know our favorite brand of shampoo is on sale every other month.
Plus, the common misconception that cosmetic products stop working after a while doesn’t help cosmetic brands keep customers for long and consistently.
So what can you do as a cosmetic brand selling online to be successful? How to stay in business in such competition?
We say, there’s a way to win loyal a customer base and get repeat orders.
You have a special product in mind that you want to produce and sell? Or you’re already doing that?
The DTC business model (direct-to-consumer or direct brands as they’re called by some experts for short) is gaining traction these days so you’re on the right path. You own your customers, control their whole experience journey and get all the profits.
But we know it’s not easy when others are using ready solutions like dropshipping and marketplaces. That’s why in this article we put together the the top things making positive impact for the many direct-to-consumer brands we work with.
If you want to increase your store’s customer lifetime value, you realize its importance on your bottom line and customer relationships. CLV is essential for profitability.
That’s the spirit! We love helping ecommerce entrepreneurs build financially strong and sustainable businesses.
So, the formula we use for calculating CLV is
Customer lifetime value in ecommerce is not interesting to look at every day.
Busy with day-to-day tasks, we often forget that, however, it is powerful enough to make or break the business.
In this article, we explain why customer lifetime value should be part of your long-term ecommerce strategy.