Build and grow your ecommerce brand

Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.

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How to save canceled orders?

Canceled orders are a pain for any ecommerce business because it all – acquisition and conversion – just worked out, only to get canceled minutes later. It’s even worse than returned orders because at least there the customer tried the product before deciding.

But there’s hope. You can try and turn things around. Maybe it won’t recover all canceled orders, but any saved sale is a small win. Sometimes people need a little bit of reassurance.

Starting with ecommerce customer retention marketing

Ecommerce is booming, getting new customers is getting harder and pricier. How do you grow in cut-throat competition? You work with what you already have – and paid for!

Retention marketing enables sales to your existing customers.

What is customer retention marketing?

Best practices when selling coffee online

Online coffee shops are an extraordinary corner of ecommerce. We say it not only as coffee junkies but as marketers too.

It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.

That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. Here are the best practices we uncovered and advice from seasoned coffee entrepreneurs.

How can ecommerce brands use a knowledge base to drive sales

As the owner or marketer of an ecommerce brand, you know why the products you offer are the best options for your target audience.

You know their features and benefits. And you know exactly how to use your products to get the absolute most value out of them.

The problem?

Your potential customers don’t know any of this. Even those who have purchased and used your products may not know all this.

If your prospective customers are unsure of how to use your product or whether your product will help them achieve their goals, they’ll be hard to convert.

If your current customers aren’t able to use your product to achieve their intended goals, they aren’t going to stick with your brand for too long.

It’s up to your team to provide the information the (prospective) buyer needs to get the most use out of your products so they’re satisfied and buying again.

This is where a comprehensive ecommerce knowledge base comes in.

Direct-to-consumer wine: Ecommerce report

DTC wine seems to be benefiting from the global pandemic of 2020. It’s awful to gloat, but it’s the truth. DTC wine brands we work with report steep growth since 2019 as people stay and drink at home more. Plus, wine is the drink of choice of millennials, the key consumer age group right now. If you run a DTC wine business, we hope things are the same for your winery or shop.

To help your wine brand grow, we put together a report on the most important ecommerce metrics specifically for your niche. You can benchmark how you’re doing compared to other DTC wine businesses. 

How to set up Instagram Shopping, shoppable posts and tag products

Instagram replaced its Activity tab with the new Shopping tab recently.

Shoppable posts and stories, more influencer partnership features and direct Instagram checkout. All these new shopping features show the platform’s shift to ecommerce, making it a place for product discovery.

In this article, we’ll explore these new ecommerce-focused features and how they can be useful to online brands. We’ll also quickly explore how you can set up an Instagram shop and how to link Shopify or WooCommerce to Instagram.

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