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If you created your own product brand to sell online, you naturally want it to reach as many people as possible and make a positive impact.
And you want to make sure you grow profitably and not tank under soon.
How to tackle the whole ecommerce marketing then? How can you make sure you build your brand and grow at a healthy pace?
We present you The Growth Engine for online brands.
Customer retention is essential for a successful e-commerce business. It earns you stable revenue inflow that you can reinvest in new customer acquisition or product development.
Retention helps you stay afloat financially because it’s cheap (even free) way to get new sales and revenue.
To do real retention marketing, you need to go deep into customer behaviors and analyse their buying habits before setting up campaigns.
Customer feedback is exciting and scary at the same time.
Exciting because it’s a thrill to learn what people think about your store and products. Scary because negative feedback is hard to swallow sometimes.
This shouldn’t stop you from gathering it! On the contrary – there are so many ways to use it. Customer feedback is a goldmine of info directly from the people who matter the most, you customers.
In this article, we show different uses of customer feedback and how it can help you make optimizations and get more sales.
Ecommerce is not just buying online. It’s a new way of doing things, of interacting with products and brands.
People don’t buy things now, they buy experiences. Convenience, information, helpful support and post-purchase assistance, the ability to give direct feedback, non-intrusive and value-rich communication, ease of multichannel shopping, meaningful offers are all parts of this experience.
The customer journey is the path, the sequence of experiences your customers get. You can leave things to chances and let the customer journey go its natural course. This doesn’t guarantee significant results.
You can also design the customer journey in such a way to go through all the experiences you want people to have with your brand (while avoiding the unwanted ones) and leading them to desired outcomes like multiple purchases and loyalty.
Designing this customer journey is the most comprehensive optimization you can do to increase conversions, revenue and profit from your online store.
Successful customer retention relies on constant communication between brand and customers. But how to do it without being annoying?
With carefully planned lifecycle emails.
There are various ways you can engage your customers on social media, via direct mail, paid search but email nurturing gives you the best levels of ROI in retaining customers.
Of course, the content in emails is what makes the difference between a winning lifecycle email and a losing one. We will get to this a bit later.
I know you have a thousand things to do and cohort analysis on not top of the list, but you should incorporate it in your marketing activities and business performance reports because it is gold.
Cohort analysis gives you personalization at scale since it’s not 1-on-1, but it’s not blanket approach to your whole customer base either.