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How to set different prices for wholesale and end buyers in your WooCommerce store?

Managing an eCommerce store is partly about product innovation and partly about marketing. One of the advantages of modern eCommerce tools is that you can decide whom to sell as well as how to do it.

In fact, this has opened an opportunity for many online store owners where they sell to both retailers and end consumers. In this article, we will look into some of the opportunities that you can explore with an WooCommerce wholesale store and ways to execute them.

Consumer trends DTC brands should watch

It’s easier than ever to go to market with your own product. Paying in cryptocurrency, VR fitting rooms and AI shopping assistants may be all the rage now but the winners are the companies adjusting to shifting consumer trends.

Mad Men marketing doesn’t work anymore as Millenials step in as the driving force of buying power. Even their parents are changing the way they shop. Let’s look at the top consumer trends now and how brands can be relevant.

What you can steal from subscriptions without offering one

Some subscription-based brands have exploded to stardom: Harry’s, Dollar Shave Club, BirchBox, ipsy, Trunk Club, BarkBox, etc. not to mention Amazon Subscribe and Save.

You probably also want to reap the goodness of customer love as they do, but cannot offer subscriptions for some reason. We get it! Not all products and brands can immediately get thousands people on board paying monthly. Or because your customers buy at very different time intervals (you can monitor time between orders with Metrilo’s retention analysis).

Repeat purchase rate for ecommerce brands

If you have an unlimited pool of potential customers and also unlimited budget to acquire them, this article is not for you. Your shop can survive with one-time sales.

If your target audience or budget, though, is not so huge, you need repeat purchases to stay in business.

Native’s tactics: what the DTC cosmetics brand did to succeed

Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.

We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.

That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.

The first thing a customer-centric brand should do

You are launching your own brand. Great! You want it to fill a gap in the market and want it to become a lovemark.

You know that to get there you need to be customer-centric to the bone because modern brands cannot afford to have anything else as their number one priority but customers.

This is something we can help with.

What does it mean to be customer-centric?

For ecommerce brands, customer-centric means putting the customer first and making their experience the top objective. Customer centricity can be called a strategy since it’s not how all companies choose to do things, it’s not the default. 

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