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With more than 50% of all users browsing online using mobile devices, Google started prioritizing site set up for mobile experiences some time ago. However, it wasn’t until July 1st, 2019, that the search giant officially announced that it would be prioritizing mobile-first indexing for all new websites.
At first glance, it looks like a controversial move. After all, mobile devices have a number of key restrictions:
However, mobile device proliferation is how the industry is moving, with more ecommerce shoppers preferring to use their mobile devices when browsing online stores.
BFCM is over and we’re excited to share with you what we learned this year. Ahead of the Christmas rush, we believe these insights will help you get better results from email marketing especially.
The week leading up to Black Friday was a wild one – I’m sure for you as well – but it gives us an understanding of people’s buying behavior better than any other time of the year.
Online sales for eCommerce businesses reached $501 billion in the U.S. in 2018. Those sales are expected to rise to $740 billion by 2023. If you want to optimize your marketing efforts for your eCommerce business and improve your conversion rate, consider changing your copywriting strategy.
Create a better blog and website copy that meets Google’s content quality guidelines to improve your search engine results page (SERP) rankings. Write eCommerce content that shares your unique brand voice and enhances your brand-building efforts. Use the following eCommerce copywriting tips to optimize brand promotion on your website.
The beauty and cosmetics industry is staggeringly huge.
Globally, the industry is worth over $500 billion with skincare being the most profitable. Then it should be of no surprise to you that 45% of beauty videos on YouTube are makeup tutorials, or that L’oreal’s revenue in 2018 topped $31.2 billion USD.
But that doesn’t mean that smaller brands can’t thrive – quite the opposite in fact. Society is becoming more and more aware of what we put into – and onto – our bodies.
And cosmetics are no exception.
This shift in consumerism makes it possible for smaller brands with values different to massive corporations to take a nice slice of the market.
Organic skincare brands, natural moisturisers and sustainable ingredients are unique selling points that the consumer wants to be a part of.
Furthermore, the success of D2C brands (Direct To Customer) like Glossier and subscription boxes like BirchBox and Ipsy have only solidified the power of the internet as the best way to build up a customer base.
But with competition as fierce as it is, building that loyal and engaged community around your brand can be tricky. But whether you’re selling in-store or online, there’s one physical touchpoint that comes first.
In this article, you’ll see:
We doubt that there’s an ecommerce marketer who’d deny the importance of customer segmentation for email campaigns. When we have so much first-party data on user behavior, of course we’ll use it to give them a better experience and more relevant products!
However, there’s one additional layer of data that most ecommerce brands overlook and it leaves their email marketing somewhat personalized but not enough. A customer gets a message like this one:
Need sparkly heels for that dress you got? We got you covered!”
And wonders: “I got this dress 3 years ago for a wedding and it’s definitely out of style by now…It doesn’t even fit me anymore, why would I need the heels?”
A sale lost right there.
Because the brand didn’t pay attention when the action was taken.
Why some products sell very well and others don’t? What’s the dynamic between your products and your customers? How to push underperforming products to success?
Every ecommerce brand experiences issues with the different products in its range. And while it’s absolutely normal to discontinue some products, it doesn’t have to be the only way.
If a product sells very badly compared to your other items, it doesn’t necessarily mean people don’t want it. Probably they just overlook it and choose something else. A little product analysis can help you solve this problem and up your sales without changing your range.
Generally, underperforming products are:
The problem is in presentation – how you promote them. Here are a few ideas how to sell more of the items that don’t sell well. And none of them includes discounting, devaluing your brand or faking urgency!