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How to create a profitable Google Shopping campaign in 2020?

Google Shopping Campaigns are a must for ecommerce brands to connect with an audience with high purchase intent. The good news is that Google shopping is free in the United States thanks to the surfaces across Google programs.

This post will teach you everything you want to know about Google shopping ads, how to set up a Google Merchant account and optimize your campaigns to get the best results.

The hidden power of small ecommerce businesses

If you own a small ecommerce business, this piece is for you. SMBs may lack financial resources and manpower, influence, or reach, but they still have a huge advantage over big companies.

You still own your complete branding, communication, and messaging. You have the freedom to decide your brand image and values. You can make changes fast and adapt while big ones need countless people to say yes or do their part. Small businesses are actually more adaptable, genuine and close to customers. This power is very useful for acquiring new customers and retaining old customers.

Also, more and more people are coming back to small, local businesses thanks to the coronavirus pandemic. This proves that people care where they shop from so you have a lot to offer! Corporations seem heartless with their focus on selling at all costs, but your business is more than that – it is your creation, your family’s income, your employees’ security.

This list can be a feel-good checklist for you or a basis for a new marketing communication strategy. By all means, use what you have and remember that big companies don’t have it. They make up for it with big marketing budgets but it’s not the same.

Selling on Pinterest: an awesome marketing channel for ecommerce brands

Pinterest is a great place for marketing your ecommerce brand with its 367 million users worldwide. It’s the fastest growing social network and one with a huge impact on ecommerce sales.

Still, it is underrated as a shopping channel even though most pinners go there to plan purchases. So this article goes over the marketing and sales opportunities for ecommerce brands on the platform AND the Pinterest marketing best practices to follow.

How food deliveries and restaurants can drive online sales with Metrilo

The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. And the trend is likely to stay as people expect to be able to order anything online no matter the circumstances.

Our mission at Metrilo is to help entrepreneurs grow and thrive so as more and more food companies rely on ecommerce setups, we want to show you how you can grow your business in no time and make it (very well) through the crisis.

Consumer trends 2020 likely to stay beyond COVID-19

Ecommerce is strongly impacted by the current COVID-19 outbreak. Consumer trends 2020 are enhanced by the extraordinary situation. But it is early to say if it’s in a good or in a bad way. Yes, many businesses had to close down. But many others have found new customers, sold out, or grown exponentially.

Of course, the crisis is bad but it’s also a catalyst for change. People are rethinking their everyday consumer behaviors and readjusting to a more sustainable way of life. I don’t mean environmentally-friendly, although eco-awareness is on the rise as well, but a way of life they can keep up if another calamity strikes again.

This is triggering changes in customer preferences and shopping behavior that are big and very likely to stay beyond the current crisis. Here are some consumer trends COVID-19 is fueling that we think will stick.

Customer retention in times of crisis

The COVID-19 crisis is a tough time for everyone and ecommerce is – surprisingly –  not an exception. It is true that even the most reluctant to shop online before now turn to ecommerce because of the safety it provides.

But people are buying more of only food and beverages (sales up by 18.8%), household cleaning products, or personal care items. Almost all other categories are down in sales. Fashion is down by 20%, while electronics (other than work-from-home items) are put on hold almost entirely.

In some countries, lockdowns force sellers to pause operations, but if you’re lucky enough to still be open for business, we have a few ideas for you how to lean on your existing customers during these uncertain times and come out stronger (financially and brand-wise). And keep your employees when consumer confidence is low.

Customer retention is more important than ever – it can literally keep you afloat now.

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