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Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.
We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.
That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.
You are launching your own brand. Great! You want it to fill a gap in the market and want it to become a lovemark.
You know that to get there you need to be customer-centric to the bone because modern brands cannot afford to have anything else as their number one priority but customers.
This is something we can help with.
For ecommerce brands, customer-centric means putting the customer first and making their experience the top objective. Customer centricity can be called a strategy since it’s not how all companies choose to do things, it’s not the default.
If you read the Metrilo blog often, you’ve noticed we preach profitability and sustainable growth for ecommerce companies. We see so many companies go out of business not because they don’t have sales, but because they don’t make any money! Yes, that’s right. Sales don’t automatically mean you earn money.
How much do you make on a sale?
That’s the gross profit margin formula, this is what you make from each product.
This is the net profit margin formula, what you earn after all costs and expenses of the business.
Now, we are not experts on interest rates and taxes, so we can’t give you advice on how to lower those. But we can help when it comes to sales, marketing and how to optimize it to get better profit margins.
Food packaging is a fickle thing. On the one hand, unique and eye-catching packaging is needed to stand out and be seen. But on the other, brand loyalty can be so fierce that even the most awful packaging redesign won’t scare off customers.
No matter which way you look at it, consumers are increasingly harder to please and surprise.
Add on other factors like sustainability and convenience, and suddenly you can see that quality food packaging is more than just a plastic bag.
Here are several ways unique packaging for food grow and evolve in recent times, and how we see it changing in the future.
This report looks at the current state of ecommerce food brands in terms of marketing and sales performance, customer retention and lifecycle.
While it is not representative of food brands globally, it may serve as an essential ecommerce metrics benchmark for ecommerce companies starting out in the field.
Participants: Direct-to-consumer (DTC) food brands we work with that agreed to be part of the survey.
The csub-categories identified are: coffee, tea, chocolate, wine, meat and meat products, fresh juices, ready meal deliveries and miscellaneous food.
Methodology: The data is aggregated through the Metrilo accounts of consenting companies.
Despite being an influencer is the dream of almost everyone on Instagram, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say.
But we don’t discourage you to use influencer marketing in your marketing mix. It makes perfect sense for consumer brands because of its precise targeting and lifestyle fit.
We only remind you to track the performance of influencer ROI closely in order to have your budget under control and generating the results you want.
So let’s go over the basics of influencer marketing from your point of view and how you can stay on top of it.