It’s finally here! As of version 0.99 of our WooCommerce plugin,  importing WooCommerce orders – all your historical orders and customers-  to your Metrilo account is a child’s play.

It gets you WooCommerce analytics, CRM and email instantly.

One of the main powers of WooCommerce is it’s extendability. A great variety of plugins and extensions are available allowing you to fine tune your online store to fit your business needs. Here are a few WooCommerce plugins that will help you sell more and increase conversion rates.

You’ve just started your WooCommerce store or you’re thinking about redesigning it – that’s great! Luckily, the platform is trending in the past few years and you can find a really nice WooCommerce themes (also called templates) out there, ranging from free to $70.

As you’ve probably noticed, here at Metrilo we’re fanatic about clean design. That’s why we’ve prepared a collection for you with the 5 themes we like the most. They are clean, amazingly-looking and help you optimize your conversion rates.

Complicated design is easy. Simplicity requires creativity and effort. And the next 5 WooCommerce themes totally nailed it.

I’m pretty sure you have Jack Sparrow on your mind and you’re wondering what do pirates and eCommerce have in common. AARRR metrics may sound like a pirate talking (hence the name, Pirate Metrics), but is actually a powerful way to track your eCommerce business’ performance.

AARRR metrics is a “collection” of techniques that drive true ecommerce growth with the power of data analysis. It was defined by entrepreneurship guru Dave McClure (a founding partner of 500 Startups, a Silicon Valley VC fund) a few years ago and it’s the “system” of KPI metrics most modern online entrepreneurs use to make their businesses go up and to the right.

Improving conversion in eCommerce is a never-ending job. Delivery dates carry outsized weight, and you can’t speed carriers up unless you become one. Start by removing uncertainty with instant payment confirmation, using a gateway on rails proven by fast payout casinos, then surface a guaranteed ship-by date at checkout, a local-time cutoff, and live order status from “received” to “label created.” Add rapid refund posting and opt-in SMS or email updates. You haven’t changed delivery speed, but you’ve taken away the ambiguity that blocks checkouts.

Then if you ship temperature sensitive goods then you should see this supplier of temperature controlled packaging as we have used them a lot for another business and they are brilliant.

It all comes down to how you display delivery times to customers. Presentation can make or break your checkout process.

Having an amazing customer retention is something we all dream about. Especially in the eCommerce world where customer acquisition costs are raising every single day. Wouldn’t it be perfect if most of our customers were repeat customers? Off course! But how do we do that?

Let’s step away from the complicated Big Data analysis for a second. Don’t get me wrong – analytics are awesome! They help us increase conversion rates and optimize acquisitions channels. They help us learn interesting facts about our customers. But repeat purchases are a completely different story. And customer retention depends on something truly simple. Unless you’re going for the “we are the cheapest option out there” customer strategy, there’s one thing you need to focus on. And that thing is a simple human emotion.