We’re glad to introduce our one-click-integration plugin for WooCommerce stores.

You can now install Metrilo tracking code easily – no tech skills required. Just install the plugin, set your Metrilo API key in the WordPress settings page and your data starts flowing. Soon you’ll get useful, actionable eCommerce analytics.

Shopping cart abandonment is one of the eCommerce business’ biggest enemies,
amounting to the staggering 68.55%! How do we let 2/3 of customers leave before completing an order? Isn’t that the first area to improve before anything else on your store?

Studies have identified the main shopping cart abandonment reasons – see the graph below – and so much has been written about ways to decrease this rate.

Did you know the majority of your online store visitors add items to their shopping cart but never finish their order? This is the shopping cart abandonment, one of your most serious sales foes. And it’s eating up your revenue every single day.

To measure the percentage of sales that were not finalized, there is the shopping cart abandonment rate. It examines the share of people who have added items in the shopping cart on your website, but have not gone through the checkout process. And this is how the abandonment happens. Usually the selected items remain in the shopping cart forever – or until the user session expires. Both cases are bad news for online retailers.

But how big of a problem shopping cart abandonment really is? What causes it and what can you do about it? Let’s tackle these hot online store topics and check out some practical solutions.