Data-driven ecommerce email marketing for WooCommerce

Improve your sales, upsells and cart completions with Metrilo’s powerful personalized marketing emails for WooCommerce stores

5 min Integration for stores running on

Powerful abandoned cart emails

Make every sale. Metrilo's ecommerce segmentation, connection to your sales data and optimized emails give you the best chance to bring back customers and complete sales. Metrilo's marketing emails fight abandoned carts, failed payments and cancelled orders - helping you to make the sale.

Optimize your email promotions

Metrilo helps you understand each customer and send personalized and optimized sales emails to them. It helps you pick the items they are most likely to buy and understand when they are ready to make a new purchase. Upsell or reactivation emails take just a few seconds to setup.

How Metrilo’s email marketing automation works

Metrilo's email marketing plugin makes the most of your WooCommerce data. Since all actions on your site are automatically tracked, we have 30+ (and counting) different filters available to segment your customers by. You can then save segments that are always up-to-date with people who match the criteria so you stay on top of your marketing game.

Action-based filters

Action performed What the customer did, such as add to cart, view product, etc.
Action not performed Filter people did not do something: add to cart, view product, etc.
Product interactions Target people who interacted with a specific set of products.
Product categories Target people buying from a specific product category
Cart abandoners Pre-defined rules that lets you pick your cart abandoners any time
Email campaigns Target people based on their previous interactions with your emails
Coupon used If you want to target a group of people who used a specific coupon

Customer-based filters

Revenue Filter people by the revenue they have generated: less than, more than and equal.
Orders Filter people by how many orders they have: less than, more than and equal.
Last order Target people based on when they last purchased from your store
Last active Target people based on when they last entered your website
Sessions Target people based on their engagement with your website
Location Target people based on their location
Tags Got your own way of segmenting people? You can use your own tags for segmentation

Drive sales with marketing emails on autopilot

You can automate marketing emails to be sent at over 20 different customer actions and trigger events for maximum personalization and relevancy.
Send welcome emails on registering and thank you after first order, win back idle customers, cross-sell and upsell with meaningful offers, send abandon cart emails and gather customer feedback – all 24/7, all making you money while you deal with other tasks.

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Profit from dynamically optimized cart abandonment marketing emails

Abandoned products are dynamically displayed in our cart recovery emails so every customer gets a personalized email that facilitates their purchase. You don’t have to set up any complicated rules, match pricing or polish product images. Metrilo automatically pulls the products from your customers’ carts with the necessary details to make people go back and order.

Build beautiful marketing emails that convert better

Metrilo's email builder will let you tailor the best emails ever. You can include coupons, images and even pull products directly from your site.

Your logo Your emails have only your branding, no-one else’s.
Social profiles Make following you on social easier - an added benefit from the email.
Great cover image Upload your own creatives anywhere in the email for maximum brand awareness.
Format your text with no coding Familiar text editor so it looks just as you want it.
Promo codes Just type in and voila! It’s that simple.
Feature products Insert product offers with picture, name and price pulled automatically.
CTA buttons No coding needed, just a catchy call and a link.

Use your own custom HTML email templates

If you want to use your own HTML templates, upload them to Metrilo, edit and fire away. This way, your emails will perfectly fit your brand.

Get better email tracking and make more sales

Sending a campaign is worthless if you don’t measure the results. Metrilo's email marketing plugin evaluates all campaigns automatically and gives you the crucial KPIs - open rate, click rate, conversion rate and the revenue each one made you. What’s more, you see exactly how each person reacted to the email - if they particularly opened it, clicked, converted or unsubscribed.


  • Cart abandonment emails Get your customers back in a few clicks
  • Customer segments Target different groups with relevant emails
  • Email performance Measure the results of your campaigns
  • Friendly email composer Quickly create rich and attractive emails
  • Your branding only No email provider appears on your emails
  • List clean-up Always up-to-date for lower bounce rates.
  • Custom domain You can easily set up your own domain
  • Smart sender Protects you from emailing too frequently
  • Automation Fully automated email marketing