Ecommerce strategies for growth

What your ecommerce strategy should include in order to grow? Mid- and long-term vision resources for the ecommerce brand owner.

How to read Retention Analysis

If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.

That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.

Let’s talk retention and sell more!

How to identify growth opportunities for your own online store

Ecommerce is a strange industry.

You hustle еvery day, get some results and yet often you can’t tell if that’s good or bad. You probably get tangled up in daily tasks and often forget the big picture.

And yet – do you want to grow your business? How are you moving towards that goal? It’s hard to tell.

That’s why we created a tool that identifies growth opportunities for your specific business case. It takes into account your current state and projects how improvement in certain areas will affect your LTV.

Planning ahead. Short vs Long-term thinking in eCommerce

People are different in many ways but not in the way most of us think. It is in our human nature to prioritise short-term vs long-term.

That’s why some of the most successful entrepreneurs learn the discipline to consider both and make decisions rationally.

It hurts when we see people acting like they’re here only for a day and apply short-term strategies that don’t bring profit in the long run.

Why is this a problem?

Numbers don’t lie: grow your store with data-driven marketing

You want to build and grow your online store profitably. You want to be successful.

But what’s the best way to do it? How to make sure you’re making the right decisions and not wasting precious time on trial and error? Data Driven Growth

Although building any business is a process, some processes are more effective than others.

Gut feeling and testing things till they work out is great if you have that kind of time and resources. If not – data-driven marketing is for you.

Myths in ecommerce: what not to do if you want to sell more

Ecommerce is a wonderful field – anybody can start and succeed.

The community is huge and you can ask for advice people with all kinds of experience and background. What Noone Tells You In Ecommerce

But I see in many discussions among ecommerce entrepreneurs is that some still believe the simple guiding rules some guru wrote long ago, when commerce was young and competition was smaller.

“Just put $5 there and it’ll start pouring.” or “Find a Chinese supplier, put up a site and never work again.” BS.

3 Reasons why customer lifetime value is crucial for your ecommerce business

Customer lifetime value in ecommerce is not interesting to look at every day. High CLV Customer

Busy with day-to-day tasks, we often forget that, however, it is powerful enough to make or break the business.

In this article, we explain why customer lifetime value should be part of your long-term ecommerce strategy.

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