What your ecommerce strategy should include in order to grow? Mid- and long-term vision resources for the ecommerce brand owner.
If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.
That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.
Let’s talk retention and sell more!
Ecommerce is a strange industry.
You hustle еvery day, get some results and yet often you can’t tell if that’s good or bad. You probably get tangled up in daily tasks and often forget the big picture.
And yet – do you want to grow your business? How are you moving towards that goal? It’s hard to tell.
That’s why we created a tool that identifies growth opportunities for your specific business case. It takes into account your current state and projects how improvement in certain areas will affect your LTV.
People are different in many ways but not in the way most of us think. It is in our human nature to prioritise short-term vs long-term.
That’s why some of the most successful entrepreneurs learn the discipline to consider both and make decisions rationally.
It hurts when we see people acting like they’re here only for a day and apply short-term strategies that don’t bring profit in the long run.
Why is this a problem?
You want to build and grow your online store profitably. You want to be successful.
But what’s the best way to do it? How to make sure you’re making the right decisions and not wasting precious time on trial and error?
Although building any business is a process, some processes are more effective than others.
Gut feeling and testing things till they work out is great if you have that kind of time and resources. If not – data-driven marketing is for you.
Ecommerce is a wonderful field – anybody can start and succeed.
The community is huge and you can ask for advice people with all kinds of experience and background.
But I see in many discussions among ecommerce entrepreneurs is that some still believe the simple guiding rules some guru wrote long ago, when commerce was young and competition was smaller.
“Just put $5 there and it’ll start pouring.” or “Find a Chinese supplier, put up a site and never work again.” BS.
Customer lifetime value in ecommerce is not interesting to look at every day.
Busy with day-to-day tasks, we often forget that, however, it is powerful enough to make or break the business.
In this article, we explain why customer lifetime value should be part of your long-term ecommerce strategy.