Social media is an inseparable part of any ecommerce marketing strategy. But Facebook, Instagram, and Pinterest are the bare minimum.
Every brand’s there and it’s not a competitive advantage. Reaching your ideal customers on niche social media platforms they love is way better – no matter if it’s organic presence or paid. Learn more form this top Roofing Social Marketing agency which also uses the tools mentioned before.
We researched some niche social media that can be used for marketing your ecommerce business and even added ideas for each one specifically.
TikTok is a 1-minute video social platform.
Who’s on it?
Brands on TikTok
Crocs, Chipotle, Guess, Gymshark, elf Cosmetics, Sabra Hummus, Boohoo – basically, any lifestyle brand that caters to the younger generation.
#entertainment and #dance are the two most popular hashtags so if you can fit your products there, you’re likely to reach target customers there. Working out, beauty, fashion, cooking, pets and home projects are other popular topics.
How to use TikTok and TikTok likes for marketing your ecommerce business?
More: Selling on TikTok
Quora is a crowdsourced question-and-answer platform. It ranks very well in SERPs and the content is evergreen, which is great for your SEO. People usually end up there when searching for specific long-tail queries. So a little effort can be driving you traffic for years and it’s available in many languages so it expands your global reach.
Who’s on it?
Relevant products to market there
The top topics on Quora are business, learning, entertainment, travel, marketing and technology. This sounds too B2B, but people ask a lot of crazy questions you can hook yourself to.
How to use Quora for ecom marketing?
Below is an example from an ecom company having its official profile and answering questions related tot its expertise.
Reddit is the biggest forum-like platform in the world, covering every topic imaginable. People go on it to ask questions and discuss anything of interest. It also shows up in results for long-term searches so the reach is beyond registered users.
Who’s on Reddit?
Marketing ecommerce on Reddit
The thing with Reddit is that marketers are not welcome there. The community hates being pitched to. So all you can do there is join a relevant subreddit (a community discussing a particular topic) and engage genuinely. Here’s Uniqlo’s success story on Reddit marketing.
This means adding value, sharing what you know on the topic, posting new developments in the industry. Posting links to external resources is totally fine. Nordstrom even managed to create and keep up their own branded community subreddit where they engage freely with their audience.
You may ask questions for qualitative market research but with caution. If you go too salesy, you’ll get kicked out. Of course, the easier way is the paid one.
Spotify is a music streaming platform that lets you create playlists. The social aspect of it is that people can follow you and listen to your playlists.
Brands on Spotify
H&M, Reebok, Pull&Bear, Nike, Gymshark, Glossier, Dollar Shave Club and many others.
How to use Spotify to market your ecommerce brand?
Music is a way to connect with your target audience on a deeper level; to show your brand identity and to become a part of their day.
Medium is a publication platform, an alternative to setting up your blog with the added benefit of a ready and wide audience to reach. And it ranks well in search so you widen your reach through content.
Who’s on Medium?
Brands on Medium
Starbucks, Tesla, Ro, Prima (founder account), maude, Hello Fresh, sweetgreen
Glossier’s publication Into the tech is a spin on its classic Into the gloss and focuses on the tech behind the brand, taking into account the audience of Medium. Dollar Shave Club does the same.
Using Medium for marketing
Here are even more niche social media platforms where very specific customer segments connect. Depending on what products you sell, they might be suitable for you to find more prospects, increase brand awareness, conduct market research and drive traffic. Or even build a community.
Alternative, especially for Europe and Italy: Anobii
Opportunities to learn more about your ideal customers and engage them naturally abound online. There’s hardly an ecom brand that can’t find its niche and join the conversation. So no need to waste all your time on Twitter or Facebook if the results there are bad.
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