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Our most loved articles that help entrepreneurs like you do data-driven marketing and grow your online store.

Awesome brands crushing it on Pinterest

Pinterest is often overlooked as just a place for lifestyle bloggers and wedding planners. But it can be a vital channel for brands looking to increase their brand awareness and connect to their ideal audience.

One of the biggest attractions of the platform is that pinners are looking to discover and open to new ideas and products. It’s the perfect place to visually tell your brand’s unique story and connect people to what they find inspiring.

What better place to showcase your product than a platform people use to plan their purchases? According to Pinterest, 90% of weekly pinners use the platform to make purchase decisions.

Lessons on branding consumer products from the best

Even the best product can’t stand on it’s own. No matter how innovative the offering, communicating the values of the product and the business is crucial. That’s where branding comes in.

People love stories. And that’s exactly what a brand is – the story of the product and the company.

If you are a start-up business investing money in creating a great product and spending a lot on ads, you still won’t achieve the success, the sales number if you want, of a company that built a great brand for it’s product.

That’s why building a strong brand is essential for any company that wants to establish it’s product permanently in the mind of their customers.

8 Reasons why bespoke product packaging is just what your brand needs this Christmas [tips + examples]

What is the one piece of marketing that reaches every single one of your customers?

Your packaging.

There’s one thing that all your customer have in common, and that is that they will all see, touch and use your product.

Therefore, the way your product is presented to your customer is of the utmost importance.

This is just one of the many many reasons why custom packaging is important to your small brand.

Whether you’re in retail, ecommerce, dropshipping or any other form of selling a physical product, your custom packaging needs to be aligned with your branding.

And it doesn’t have to eat up your profits, either. With custom packaging solutions starting from as little as € 0.26 per unit, you can have your box and…pack it, too?

How Native went from $0 to a $100 Million acquisition by Procter & Gamble in 2.5 years

The Metrilo team was having a meeting about Black Friday and the madness we had to prepare for. Unscented.png 400x659

I got a message from a friend that made my heart skip a beat and the meeting went to hell.

The TechCrunch article was about one of our most engaged customers – Moiz Ali. He had just sold his company, Native, to Procter&Gamble for a $100M in cash.

I might’ve shouted fuck yeah in the office. I was wildly excited. I was damn proud.

Ecommerce Retention Marketing

Ecommerce is booming, getting new customers is getting harder and pricier.AARRR Framework Retention

How do you grow in cut-throat competition? You work with what you already have – and paid for!

You do retention marketing to make more sales to your existing customers. Here’s how.

Customer LTV: Why you should optimize your eCommerce business for it

In order to talk about LTV, let’s take a look at the bigger picture first. Customer Lifetime Value In Ecommerce

eCommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.

But there’s the downside that almost no-one talks about, although everybody’s struggling with it.

It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).

It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either.

High CAC is not the issue, though. Low LTV is.

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