Our most loved articles that help entrepreneurs like you do data-driven marketing and grow your online store.
Over the past couple of years, the direct-to-consumer (DTC) model has gained a lot of popularity. Not only has it disrupted the retail industry, but has also revolutionized the way that brands operate.
An increasing number of companies have started embracing this business model. Although these brands mostly include small-scale businesses (most of them making under $1 billion in annual sales), their potential is far-reaching.
Today I’m going to break down the exact strategy I used to generate €7,000+ for an eCommerce client with minimal effort.
The process at our growth marketing agency is simple:
Data > Hypotheses > Experiments > Results > Action
I believe data is the starting point for driving online growth.
Metilo’s focus is customer retention. We help you build long-lasting and profitable relationships with your customers and grow sustainably from there.
That’s why it’s important for us to share the good practices in customer retention. Consulting our clients, we have been able to see first-hand what works in different product categories and how retention fits in the big picture of business.
This report presents data from our consulting work with direct-to-consumer brands, summarizing it by categories so benchmarking yourself is more relevant. The brands included are niche, DTC, and long-term oriented, meaning they consciously work for retention and optimize their marketing using all our tools.
Even the best product can’t stand on it’s own. No matter how innovative the offering, communicating the values of the product and the business is crucial. That’s where branding comes in.
People love stories. And that’s exactly what a brand is – the story of the product and the company.
If you are a start-up business investing money in creating a great product and spending a lot on ads, you still won’t achieve the success, the sales number if you want, of a company that built a great brand for its product.
That’s why building a strong brand is essential for any company that wants to establish it’s product permanently in the mind of their customers.
The Metrilo team was having a meeting about Black Friday and the madness we had to prepare for.
I got a message from a friend that made my heart skip a beat and the meeting went to hell.
I might’ve shouted fuck yeah in the office. I was wildly excited. I was damn proud.
Ecommerce is booming, getting new customers is getting harder and pricier.
How do you grow in cut-throat competition? You work with what you already have – and paid for!
You do retention marketing to make more sales to your existing customers. Here’s how.