Our most loved articles that help entrepreneurs like you do data-driven marketing and grow your online store.
The Metrilo team was having a meeting about Black Friday and the madness we had to prepare for.
I got a message from a friend that made my heart skip a beat and the meeting went to hell.
I might’ve shouted fuck yeah in the office. I was wildly excited. I was damn proud.
Ecommerce is booming, getting new customers is getting harder and pricier.
How do you grow in cut-throat competition? You work with what you already have – and paid for!
You do retention marketing to make more sales to your existing customers. Here’s how.
In order to talk about LTV, let’s take a look at the bigger picture first.
eCommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.
But there’s the downside that almost no-one talks about, although everybody’s struggling with it.
It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).
It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either.
High CAC is not the issue, though. Low LTV is.
It’s very trendy to talk about data-driven marketing. Everybody’s claiming it’s the way of the future and almost everybody’s doing it.
Or are they?
Data-driven marketing is one of those buzzwords that sound awesome and intimidating at the same time. It looks like it’d make you millions, but people can’t exactly explain what it is.
Online fresh roasted coffee shops are an extraordinary corner of eCommerce. We say it not only as coffee junkies but as marketers too.
It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.
That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. They’re true marketing heroes and we enjoy picking their brains.
We talked to Andrew Aamot, President of Sträva Craft Coffee, about the challenges of selling coffee online and what he wishes he knew before starting.
Ecommerce is proving to be the best channel for selling niche products.
There are so many hip products now nobody had heard of before and they’re an awesome way to start eCommerce business with differentiation in mind.
Many of the eCommerce entrepreneurs who work with us sell such niche products online and we see how successful they are.