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Our most loved articles that help entrepreneurs like you do data-driven marketing and grow your online store.

The new consumer preferences likely to stay beyond COVID-19

Ecommerce is strongly impacted by the current COVID-19 epidemic. But it is early to say if it’s in a good or in a bad way. Yes, many businesses had to close down. But many others have found new customers, sold out, or grown exponentially.

Of course, the crisis is bad but it’s also a catalyst for change. The complex situation forces people to rethink their everyday behaviors and readjust to a more sustainable way of life. I don’t mean environmentally-friendly, although eco-awareness is on the rise as well, but a way of life they can keep up if another calamity strikes again.

This is triggering changes in customer preferences and shopping behavior that are big and very likely to stay beyond the current crisis. Here are some consumer trends that we think will stick.

Selling CBD: ecommerce benchmarks report

This is an ecommerce metrics report for CBD brands selling online. The most important ecommerce metrics for CBD brands included are:

  • Retention rate
  • Share of revenue from returning customers
  • Orders per customer
  • Time between orders
  • Customer lifetime value
  • Cart abandonment rate
  • Conversion rate
  • Average order value
  • Major acquisition sources
  • Most popular type of CBD product sold

Participants: CBD ecommerce brands that agreed to take part in our survey.

Method: We extracted the data from the participants’ Metrilo accounts and ran a quick analysis.

Streamline your ecommerce: 5 productivity tips for owners and marketers

You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t take care of it.

But in order to be competitive, you need certain things done: good promotions in place, emails sent out, ads running effectively…Not to mention making business decisions based on current numbers like adding or dropping a product, ordering inventory, fixing marketing spend, working with influencers and so on.

To stay on top of things and stay sane (I know how it feels!), here’s a list of all the things you can streamline to increase your in-house productivity. Those are things small teams and one-man-shows should not waste time on – here’s how to get it done and focus on more important tasks.

13 Emails that drive customer lifetime value up

Emails that drive repeat sales are the best emails. Forget about basic email marketing that teaches you to send promotions every week or touch base with customers more often, e.g. every day.

To see a real return on marketing, you need to use email to its full potential – it’s a (nearly) free marketing channel that you own and have complete control over. No pay to play like ads. Emails for customer retention are the best way to drive revenue without extra spending.

Customer lifetime value is the best indicator for a healthy business.

Customer loyalty is usually based on a strong connection with the brand and a positive experience. Emails that drive customer loyalty keep this relationship going through useful, timely and relevant content and offers.

How to get better returns on your holiday marketing money

The holiday season has most probably drained your marketing budget – ad costs are sky-high because of the fierce competition. That’s why it’s worth a try to get a better return on the money invested.

If you get your holiday shoppers to shop again, those purchases will get you a higher profit margin than the first (if you even managed to make any) and most likely offset the cost of acquisition. We outline a few ways to do that in this piece.

How to get better returns on your holiday marketing money:

  • Make gift buyers regulars
  • Create a New Year resolution trend
  • Invite gift receivers specifically into a member zone
  • Double down on content and product use ideas
  • Retarget browse abandoners with better offers
  • Reengage reviewers

How to sell underperforming products

Why some products sell very well and others don’t? What’s the dynamic between your products and your customers? How to push underperforming products to success?

Every ecommerce brand experiences issues with the different products in its range. And while it’s absolutely normal to discontinue some products, it doesn’t have to be the only way.

If a product sells very badly compared to your other items, it doesn’t necessarily mean people don’t want it. Probably they just overlook it and choose something else. A little product analysis can help you solve this problem and up your sales without changing your range.

Generally, underperforming products are:

  • invisible
  • unappealing

The problem is in presentation – how you promote them. Here are a few ideas how to sell more of the items that don’t sell well. And none of them includes discounting, devaluing your brand or faking urgency!

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