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Our most loved articles that help entrepreneurs like you do data-driven marketing and grow your online store.

How Native went from $0 to a $100 Million acquisition by Procter & Gamble in 2.5 years

The Metrilo team was having a meeting about Black Friday and the madness we had to prepare for. Unscented.png 400x659

I got a message from a friend that made my heart skip a beat and the meeting went to hell.

The TechCrunch article was about one of our most engaged customers – Moiz Ali. He had just sold his company, Native, to Procter&Gamble for a $100M in cash.

I might’ve shouted fuck yeah in the office. I was wildly excited. I was damn proud.

Ecommerce Retention Marketing

Ecommerce is booming, getting new customers is getting harder and pricier.AARRR Framework Retention

How do you grow in cut-throat competition? You work with what you already have – and paid for!

You do retention marketing to make more sales to your existing customers. Here’s how.

Customer LTV: Why you should optimize your eCommerce business for it

In order to talk about LTV, let’s take a look at the bigger picture first. Customer Lifetime Value In Ecommerce

eCommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.

But there’s the downside that almost no-one talks about, although everybody’s struggling with it.

It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).

It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either.

High CAC is not the issue, though. Low LTV is.

Data-driven marketing for eCommerce

It’s very trendy to talk about data-driven marketing. Everybody’s claiming it’s the way of Ineffective Marketingthe future and almost everybody’s doing it.

Or are they?

Data-driven marketing is one of those buzzwords that sound awesome and intimidating at the same time. It looks like it’d make you millions, but people can’t exactly explain what it is.

A Success Story on Differentiation: The biggest challenge for Online Coffee Sellers

Online fresh roasted coffee shops are an extraordinary corner of eCommerce. We say it not only as coffee junkies but as marketers too.Chemex

It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.

That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. They’re true marketing heroes and we enjoy picking their brains.

We talked to Andrew Aamot, President of Sträva Craft Coffee, about the challenges of selling coffee online and what he wishes he knew before starting.

Trending Ecommerce Niche Products That Are Killing It [2018 Update]

Ecommerce is proving to be the best channel for selling niche products.

There are so many hip products now nobody had heard of before and they’re an awesome way to start eCommerce business with differentiation in mind.

Many of the eCommerce entrepreneurs who work with us sell such niche products online and we see how successful they are.

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