You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t take care of it.
But in order to be competitive, you need certain things done: good promotions in place, emails sent out, ads running effectively…Not to mention making business decisions based on current numbers like adding or dropping a product, ordering inventory, fixing marketing spend, working with influencers and so on.
To stay on top of things and stay sane (I know how it feels!), here’s a list of all the things you can streamline to increase your in-house productivity. Those are things small teams and one-man-shows should not waste time on – here’s how to get it done and focus on more important tasks.
To make business decisions, you need accurate data. But the competition does not wait for you to pull this or that report from Google Analytics. And you probably don’t have a data guy (a reporting specialist or analyst as they call them at big corporations) to run the report for you. You probably don’t even have an intern, right? 🙂
That’s why you should not choose to work with any tool that requires your time to give you what you pay it for. If an analytics software needs you to create the reports yourself, it’s not worth it. Choose ecommerce analytics that gives you the data right away, in ready reports.
This will enable you to act immediately on what’s happening in your business:
When you’re starting an ecommerce business and building your brand, product management is important. It creates the image of your ecommerce brand, sends certain signals to your customers and gives you a direction for expansion.
For example, if you’re starting out as a beauty brand, you might launch with one product only (like Native did), try different scent options to find what your customers like. Then, when you find your fit, expand into other categories like body lotion.
Customer feedback is essential here. Streamline your way of getting feedback and make sure you tie it to the products that prompted it. This way, you’ll be able to quickly make decisions which product stays and which one goes to move your brand forward.
To stay competitive on the market, you should be able to respond to trends and events fast. Forgot it’s Women’s day tomorrow and need to push the ad asap? Your competitor just released a new product and you want to answer with a good promotion?
The easiest way to streamline your marketing is to reuse what has proved working in the past.
Your ecommerce analytics should be able to show you clearly which campaigns/ traffic sources/ types of emails/ referrals/ influencers work for you.
Take that information and recreate the campaigns – it should take just a few minutes.
One super-fast promotion you can run is a bundle offer. It drives average order value up and is not as bad as going into price wars. To run a bundle offer, all you need to do is look at your product performance report and see which products are frequently bought together. Then throw them in an email and voila!
You probably have abandoned cart emails and welcome series setup and running. But that’s not all email automation has to offer. You can optimize your email marketing efforts with many more campaigns running on autopilot.
You can make an email calendar based on your ecommerce metrics:
As a side note, there’s nothing wrong with using email templates for your email marketing. You can edit them a bit with your branding and colors, but use them by all means. They save tons of time and – trust me, I’m a marketer – sanity. Just FYI, Metrilo offers 30+ awesome and versatile email templates our customers from all industries can use.
Customer behavior is key to segmentation and marketing personalization. To make your life easier and not go over customer session records one by one (which you can do, if you want, of course), try automated tagging. Your ECRM should have this option.
You set up the criteria for tagging – buys twice from Cat category, for example – and the software tags the customer automatically with tag “cat”. So next time you want to run a special campaign for cat owners, you have the list ready.
Other tags you can use:
These actions may not look like a lot, but try to stop doing them for a week and you’ll see a) how much you need them and b) how much time they take.
If you are a one-man-show or have a handful of employees doing everything, any streamlining of marketing activities is a plus. With these simple tips, you can boost your and your team’s productivity without sacrificing sales and customer care.
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