Win-back email is a type of a marketing email that aims at making an old customer come back to shop. It’s sent when a customer hasn’t shopped or otherwise engaged with the brand in quite a while. We often recommend having an automatic win-back email set up to send if a customer passes the average time between orders without placing an order.
Win-back emails can be highly personalized and targeted based on the customer’s order history and behavior on site. You can tailor the offer to their tastes, seeing in your eCRM what worked on the particular customer before.
Win-back emails are an important part of post-purchase engagement and customer retention efforts.