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Segafredo Zanetti uses Metrilo to sort out its customer data and to personalize its communication with customers
Both B2C & B2B business on the same site so a lot of data is coming in that needs to be sifted through and used in very different ways.
They needed to connect that incoming data to the action tools they use like email.
Customer segmentation functionality also needed to explore different groups and engage them differently.
Using Metrilo’s detailed on-site analytics, they’re able to drill down visitor behavior and optimize the sales funnel for more conversions.
The team sends emails and newsletters from our email platform to activate leads.
With the Metrilo CRM, they’re able to do narrow selections of customers by specific behavior and send them well tailored incentives to stimulate repeat orders.
The team stays on top of things going through the data daily.
Acquisition costs are closely monitored with Metrilo and kept under control.
One single reactivation email campaign generated over $700 for a total effort of 2 minutes. This meant $7 for every person who received the email!
WOWtea doubled their revenue in the first 6 months of using Metrilo by sending targeted emails
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Viral Passion uses Metrilo to run extremely personalized email marketing for its clients
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La Mercerissima uses Metrilo's automated email campaigns to engage customers
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