La Mercerissima
Email open rate62.93%
Email click rate15.87%
La Mercerissima uses Metrilo's automated email campaigns to engage customers
This increased their open rate to 62.93% and CTR to 15.87%.
- The company felt the need to engage its customers with automated email campaigns, but the tools were unfriendly to use and building the campaigns was counter-intuitive.
- All email tools charge by contact list size and yet failed to deliver results good enough.
Challenge
- La Mercerissima found Metrilo and now uses us for automated email campaigns.
- They find setting up the campaigns "very easy".
- They like the fact that Metrilo is not paid by contact list size.
Solution
- Email automation increased their open rate to 62.93% and CTR to 15.87%.
- These are all-time highs for the company with any tool they’ve used.
- With these results, email automation became a regular marketing activity.
Result
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