Product management is the process of monitoring product performance in order to optimize offers and stock orders.
Product performance relates to which products get ordered more so you can prepare with enough stock. Sometimes it also means you can discontinue certain products that don’t sell well.
But the most interesting part of product management is optimizing your product offers. When you see what products are often bought together, they can be made into a bundle. Or if one product gets chosen constantly over another one, you can try and improve the worse one. Feedback also helps: the products with bad reviews and many returns hurt your brand image.