It’s easier than ever to sell your own product in an online store. Paying in cryptocurrency like immediate connect, VR fitting rooms and AI shopping assistants may be all the rage now but the winners are the companies adjusting to shifting consumer trends.

Mad Men marketing doesn’t work anymore as millennials step in as the driving force of buying power. Even their parents are changing the way they shop. Let’s look at the top trends in ecommerce now and how DTC brands can be relevant.

Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.

We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.

That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.

This report looks at the current state of DTC food brands in terms of marketing and sales performance, customer retention and lifecycle.

It is not representative of direct to consumer food brands globally. But it can serve as an essential ecommerce metrics benchmark for ecommerce companies starting out in the field.

Participants: Direct-to-consumer (DTC) food brands we work with that agreed to be part of the survey.

The sub-categories identified are: coffee, tea, chocolate, wine, meat and meat products, fresh juices, ready meal delivery businesses and miscellaneous foods and beverages.

Methodology: The DTC metrics are aggregated through the Metrilo accounts of consenting companies.

Despite almost everyone on Instagram trying to become an influencer, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say.

But we don’t discourage you to use influencer marketing efforts in your marketing mix. It makes perfect sense for consumer brands because of it helps you reach wider target markets and show off your product in the context of a certain lifestyle. It definitely increases brand awareness.

We only remind you to do performance tracking of influencer marketing campaigns closely in order to have your budget under control and generating the results you want.

So let’s go over the basics of influencer marketing strategy from your point of view and how you can stay on top of it.

Retail and manufacturing are becoming one, and customers are loving it. In the US alone, 40% of potential online buyers expect that in the next five years, DTC brands will account for 40% of their shopping.

Savvy DTC brands know this and are building up. They’re collaborating and using smart marketing tactics to drive sales, grow their revenue and ultimately improve their brand image and online presence. You can visit a reliable site similar to localbrandmanager.com/local-seo-reporting for some great strategies you may need when creating a reporting mechanism you can use for your clients and your team as well.

Here, we have creative marketing techniques and concrete examples for promoting your brand:

1. Package inserts
2. Cross-promotional email marketing
3. Sharing Facebook lookalike audiences

Tim Ferris was only able to become successful and famous for his 4-hour work week because he delegates his daily tasks to subordinates who handle everything for him. He doesn’t do the nitty-gritty of everyday operations himself and you don’t have to, either.

In fact, the sooner you delegate those time-consuming tasks, the better manager you will be because you’ll free up brain capacity for more long-term strategic thinking and creativity for building your brand.

What you gain when delegating:

• Time
• Efficiency
• Brain power for the bigger picture
• Employees specialize in the delegated activities and quality of work goes up (better than you doing it absent-mindedly)