Tim Ferris was only able to become successful and famous for his 4-hour work week because he delegates his daily tasks to subordinates who handle everything for him. He doesn’t do the nitty-gritty of everyday operations himself and you don’t have to, either.
In fact, the sooner you delegate those time-consuming tasks, the better manager you will be because you’ll free up brain capacity for more long-term strategic thinking and creativity for building your brand.
What you gain when delegating:
To decide what to delegate, ask yourself:
Get quality employees or freelancers to do these tasks for you.
2. What tasks you are best at and do with great results?
Once your to-do list shortens, you are free to move, think and drive the brand forward.
You don’t have to be a big shot to claim back your time. Get an assistant to organize it all so you can go to a meeting prepared instead of overwhelmed.
Special note about email: Anyone can scrape your email nowadays and fight for your attention. Just drop it. Get your assistant to sift through your mail and don’t even make a point about answering everyone. No serious CEO has time for this.
This is specialized work and should be done by a professional anyway. It’s not worth saving on their services when a mistake can be a lot costlier.
Besides, invoices are work in retrospect – money to receive for products already sold, while you could be generating more sales at that same time instead of crunching numbers.
This is where lots of entrepreneurs fall victim of their own control freak nature. You don’t have to do everything yourself to make it on-brand. With proper guidelines in place, your team or agency will be able to execute your vision.
These guidelines should include:
Many founders feel obliged to create content, post on social media, do outreach, prepare presentations, and coordinate photoshoots.
In your first days – yes, you will probably have to, but hire marketers as soon as possible and delegate it all to them.
That’s their field of expertise and besides your authentic passion and story behind the product, you shouldn’t be toiling over the company blog and doing cold emailing.
Read more: Content Marketing for DTC brands
It looks so much personal when you put your name on it, I know. But that’s why it shouldn’t be overused. The rare cases when you do get involved in marketing, it should be high-impact PR appearances and authority opinion pieces.
It’s worth keeping your own professional profiles, on Medium for example, especially if you have already gained certain influence only to weigh in on important topics and keep a thought leadership position.
What looks really bad: brand founders begging for backlinks personally or replying to comments under FB ads. Don’t you have anything better to do?
You’re building your brand from scratch, but it doesn’t mean you have to maintain the website yourself. Unless you’re a seasoned professional in that type of work, leave it to someone better.
Not just the design, but copy, features, new products to add and product descriptions to write – there’s probably something to do every day and you’ll never be able to focus on more strategic work if you are first responder to issues.
First, live chat is like being behind the counter of a brick-and-mortar store. It takes up (all your) time and focus just to be helpful and polite, let alone amazing at it. That’s why it’s best to have dedicated people for this task instead of you answering questions while trying to fit a hundred other things in your day. Support done this way will never earn standing ovation and will most likely hurt your brand.
Second, responding to reviews is ok, but it doesn’t really matter if it’s you or somebody else on the team. If you really think your name there will make a difference, have customer support write on your behalf.
Third, we talked about email already – it’s an endless spiral to avoid getting caught up in the first place.
The added bonus of delegating support is that you’ll be getting distilled feedback to use in your strategy thinking, but without the drama and details to clog up your brain.
Especially for small teams, you should welcome them to show openness and team spirit, but do not walk them through the absolute whole lot of their responsibilities. This should be done by someone who’s done the job or will work closely with the new hire.
Besides, if you know each and every detail of blog formatting or sticker printing, you have too much free time on your hands
It’s alright if you work with marketing on event organization, PR and special campaigns, and approve their concepts for routine ones. As the brand visionary, your angle is unique and valuable. Just don’t let the mundane take over and suck you into fixing FB ads.
To get things moving smoothly, delegating also means trusting your team to make the best decision. For wholesale and retail deals, set up a process like the big companies do: set tiers of terms and let the salespeople handle it. No need to approve each individual offer if they know their targets and clearly defined margin to negotiate.
To sum up, any operations task that requires you to know details to do it well should be delegated so the people responsible dive deep into it and build expertise.
Some areas not to delegate or at least stay actively involved in:
After all, you as a brand founder are the driving force behind it all and your energy should not be wasted on short-term tasks.
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