Performance tracking in ecommerce is the monitoring and measurement of key ecommerce metrics and events in order to evaluate how the business is doing. It includes sales, marketing, products, and customers to give a full picture both for the moment and long-term.
For performance tracking you need ecommerce analytics tools that do retention analysis, sales attribution, marketing channel evaluation, product performance reporting and so on. An ecommerce dashboard is handy to keep an eye on performance in real time.
Performance tracing is essential for optimizing operations and marketing, improving KPIs and reaching sustainable growth.