Best practices and resources specifically for DTC brands to help them grow strong. Those brands are disruptive and need new strategies as they are going after incumbents.
Bringing your own DTC brand of products to market is not for the lazy. Among all the millions tasks, brand founders should not lose sight of the publicity needed to gain initial traction and take off. Because launching a website is the basis, but telling people about it is what moves the needle from 0 to 1.
While setting up your manufacturing, inventory management and shipping, your brand should already be working, creating anticipation.
Why Social Media Images Matter for DTC Brands?
It’s no secret that 90% of the information that comes to our brains is visual.
That’s why the best way to make your brand’s social media posts engaging is through visual content.
Buffer, for example, analyzed their Twitter social media data and the results hold to the effectiveness of images in social media.
Over the past couple of years, the direct-to-consumer (DTC) model has become popular. It challenges the retail industry and revolutionizes the way that brands work.
More and more companies are embracing this business model. Although most of them are making under $1 billion in annual sales), they have potential.
Metilo’s focus is customer retention. We help you build long-lasting and profitable relationships with your customers and grow sustainably from there.
That’s why it’s important for us to share the good practices in customer retention. Consulting our clients, we have been able to see first-hand what works in different product categories and how retention fits in the big picture of business.
This report presents DTC metrics and customer retention stats from our consulting work with direct-to-consumer brands, summarizing it by categories so benchmarking yourself is more relevant. The brands included are niche, DTC, and long-term oriented, meaning they consciously work for retention and optimize their marketing using all our tools. We also highlight the best customer retention strategies employed.
Brands that sell their own products often find it challenging to produce and stock the right amount of inventory.
Proper inventory management and forecasting has many benefits and is essential for your bottom line.
The importance of proper inventory management
Retailers in the US are sitting on an average of $1.43 of inventory for every $1 of product sold, but 46% of small business owners still don’t track their inventory or only use a manual method.
By improving your inventory management process, you will ensure that you have a steady cash flow because you won’t be spending money on unnecessary stock. The freed up capital can be invested in growth instead.
On the other hand, having items in stock means your customers will be satisfied with timely fulfillment, resulting in more repeat purchases.
Here are 10 effective inventory management and shipping tips for DTC brands.
If you’re building your own consumer product brand, you will need sufficient funds. Research and development, manufacturing, and branding are not for free. As opposed to other ecommerce models, you usually have to pay for inventory before you sell it and that means cash flow is even tighter. And let’s not forget marketing is also paid.
All this leads most product entrepreneurs – or founders of DTC brands – to seeking outside funding to be able to scale. While banks may provide operating capital (for meeting ongoing daily expenses in the business), bigger injections allow brands to create an innovative product and grow customer base.
In this article, we list investor funds focused on direct-to-consumer brands with their basic requirements to help you find one that suits your business.