Customer engagement is the long-term communication between customer and brand. For companies, it means brand awareness and continued interest, returning customers and loyalty. Engaging customers is a way to be remembered between orders and to get noticed by new potential customers.
For customers, engagement is a brand keeping them updated about its products, finding new topics of interest to discuss, sharing their values, asking for opinion, adding value and reassuring buyers they made the right choice.
Customer engagement is very important both for nurturing potential customers and as a post-purchase driver of loyalty. It can be done through social media, email newsletters, dedicated community, etc. Its purpose is to keep people thinking about your brand, not necessarily to convert them immediately.
— Post-purchase engagement is customer engagement specifically after at least order has been placed. It is an important part of customer retention strategy because any customer who has placed an order is much more valuable than a prospect. The purpose
— Customer loyalty is the phenomenon of customers coming back to your store to shop repeatedly. It is due to satisfaction with the products and service, plus a feeling of belonging - they identify with your brand values and the lifestyle the products offer.