Orders per customer is a basic ecommerce metric, showing how many orders each customer places on average over their customer lifecycle.
It is important for ecommerce brands because it correlates with customer retention and satisfaction. Clearly, the more orders people place, the more they like your products.
on Metrilo blog
— Retention metrics include retention rate, customer lifetime value, number of orders per customer, time between orders, revenue from returning customers. They measure how well you manage to retain customers and stimulate loyalty. Cohort analysis is also a p
— Retention analysis is the continuous monitoring of customer behavior throughout their lifetime. The aim of the retention analysis is to map when people buy, how much they spend, how loyal they are and when they stop coming back. It essentially shows how cu