Reorder reminder or replenishment email is a type of email that urges customers to order again a certain product. The assumption is that you know roughly how long does a product last and remind customers to reorder before they run out of it. It works very well for everyday items like personal hygiene products, food and coffee, beauty.
Replenishment emails should be used with caution as not to push the same offer too often. It can be tricky if your customers often buy more than one product as well. We recommend looking at your average time between orders and retention rate by product (in retention analysis) to choose some products to run a reorder campaign for.
— Customer retention is the process of engaging customers continuously and stimulating repeat orders. Customer retention marketing uses data to personalize and guide the customer journey, build a deeper relationship with the customer, and win their loyalty a
— Reactivation is a retention marketing strategy, where the brand tries to reconnect with an idle customer and win them back. It taps into the pool of existing customers who have not ordered anything in a while - and can be quite effective in generating some