A customer segment is a group of customers with similar behaviors or characteristics that you filter for marketing purposes. The idea is to engage the different segments in a more relevant, tailored way for maximum results.
Some customer segments most ecommerce stores identify are:
— CRM or a customer relationship management system is a data processing tool that tracks and makes customer data usable for outreach, engagement, and relationship building. A CRM enables ongoing connection with the customer, tracking their customer journey a
— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build
— Segmented email is a marketing email sent to a specific customer segment with the purpose of inciting an action from that segment in particular. The segmentation is done to narrow down the customer base so the email is more targeted and relevant. This way,