Purchase frequency is a retention metric, tracking how often customers shop from your store. Naturally, the higher the purchase frequency, the better, but of course not all products can be bought equally often.
Purchase frequency is easily seen in a retention matrix like the one below - it shows when exactly each order was placed.
— Retention rate (also reorder rate or repeat purchase rate) is the share of customers who shop more than once from an ecommerce website compared to the total number of customers. Retention rate is a huge indicator of ecommerce performance as it measures:
— Time between orders is an ecommerce metric that measures how long customers take to place a next order. It is essentially order frequency. This is important for customer retention, retention rate and customer lifetime value. It might be different than what
— Repeat orders can mean two things in ecommerce: when a product gets reordered by the same customers or when a customer just places another order. Both are signs of high customer satisfaction and good customer retention. If you monitor product performance,