The beauty and cosmetics industry is staggeringly huge.

Globally, the industry is worth over $500 billion with skincare being the most profitable. Then it should be of no surprise to you that 45% of beauty videos on YouTube are makeup tutorials. And smaller brands are thriving. Society is becoming more and more aware of what we put into – and onto – our bodies.

And cosmetics are no exception.

This shift in consumerism makes it possible for smaller brands with values different to massive corporations to take a nice slice of the market.

Organic skincare brands, natural moisturizers and sustainable ingredients are unique selling points that the consumer wants to be a part of.

Furthermore, the success of D2C brands (Direct To Customer) like Glossier and subscription boxes like BirchBox and Ipsy have only solidified the power of the internet as the best way to build up a customer base.

But with competition as fierce as it is, building that loyal and engaged community around your brand can be tricky. But whether you’re selling in-store or online, there’s one physical touch point that comes first.

Packaging.

In this article, you’ll see:

• The role of cosmetics packaging in ecommerce
• How to design cosmetics packaging
• Creating an entire packaging set for a cosmetic brand

Managing an eCommerce store is partly about product innovation and partly about marketing. One of the advantages of modern eCommerce tools is that you can decide whom to sell as well as how to do it.

In fact, this has opened an opportunity for many online store owners where they sell to both retailers and end consumers. In this article, we will look into some of the opportunities that you can explore with an WooCommerce wholesale store and ways to execute them.

Retail and manufacturing are becoming one, and customers are loving it. In the US alone, 40% of potential online buyers expect that in the next five years, DTC brands will account for 40% of their shopping.

Savvy DTC brands know this and are building up. They’re collaborating and using smart marketing tactics to drive sales, grow their revenue and ultimately improve their brand image and online presence. You can visit a reliable site similar to localbrandmanager.com/local-seo-reporting for some great strategies you may need when creating a reporting mechanism you can use for your clients and your team as well.

Here, we have creative marketing techniques and concrete examples for promoting your brand:

1. Package inserts
2. Cross-promotional email marketing
3. Sharing Facebook lookalike audiences

Why Social Media Images Matter for DTC Brands?

It’s no secret that 90% of the information that comes to our brains is visual.

That’s why the best way to make your brand’s social media posts engaging is through visual content.

Buffer, for example, analyzed their Twitter social media data and the results hold to the effectiveness of images in social media.

Today I’m going to break down the strategy I used to generate €7,000+ for an ecommerce client with minimal effort.

The process

The process at our growth marketing agency is simple:

Data > Hypotheses > Experiments > Results > Action

I believe data is the starting point for driving online growth.

Brands that sell their own products often find it challenging to produce and stock the right amount of inventory.

Proper inventory management and forecasting has many benefits and is essential for your bottom line.

The importance of proper inventory management

Retailers in the US are sitting on an average of $1.43 of inventory for every $1 of product sold, but 46% of small business owners still don’t track their inventory or only use a manual method.

By improving your inventory management process, you will ensure that you have a steady cash flow because you won’t be spending money on unnecessary stock. The freed up capital can be invested in growth instead.

On the other hand, having items in stock means your customers will be satisfied with timely fulfillment, resulting in more repeat purchases.

Here are 10 effective inventory management and shipping tips for DTC brands.