Ecommerce metrics

Ecommerce metrics are those sales, marketing, product management and customer metrics that help evaluate how an ecommerce business is performing. Among the most essential ecommerce metrics are:

• Revenue
• Conversion rate
• Cost of acquisition
• New customers
• All retention metrics - retention rate, share of revenue from returning customers, time between orders, orders per customer, etc.
• Average order value
• Most sold products
• Cart abandonment rate
• Profit margin
• Unit economics

No ecommerce business can improve and grow without tracking and optimizing for those ecommerce metrics. An ecommerce analytics and CRM tool can help.