— Post-purchase engagement is customer engagement specifically after at least order has been placed. It is an important part of customer retention strategy because any customer who has placed an order is much more valuable than a prospect.  The purpose

— Package inserts are printed materials in a delivery package. Usually they are printed coupons, thank you notes, usage guides, membership cards - any marketing item that can add value to the product purchased. A perfect example would be a style guide leafl

— Paid acquisition is when you win a new customer through a paid marketing channel. Usually, there’s a concrete acquisition cost per customer on each channel.  Such paid channels are: social media ads, Google AdWords, display ads, paid features i

— Performance tracking in ecommerce is the monitoring and measurement of key ecommerce metrics and events in order to evaluate how the business is doing. It includes sales, marketing, products, and customers to give a full picture both for the moment and lon

— Personalized marketing is an approach that uses data and custom insights to communicate more relevant offers and engage customers more effectively. It can be one-on-one but usually it is done for separate customer segments. Tailored emails, email automatio

— Product bundle is two or more products sold together, often at a deal price. Related products are perfect to form a product bundle because people buy them together anyway, and a good price offer can generate more sales. Bundles are a great way to drive up

— Product correlation is the connection between two products. On top of individual product performance, they interact and influence the sales of other products as well.  Some products get ordered instead of others, or together with them. Insights about

— Product management is the process of monitoring product performance in order to optimize offers and stock orders.  Product performance relates to which products get ordered more so you can prepare with enough stock. Sometimes it also means you can di

— Product performance is a report on how a SKU is doing in terms of sales. It answers questions like how many unique and repeat orders it gets, how often it gets abandoned in cart, etc. It is useful when planning inventory and making product range decisions.

— Profit margin or just margin is an accounting term, showing what percentage of the retail price your profit is. It is the ratio between the profit and the retail price. The profit margin formula is: Margin = (retail price - cost of goods) / retail price

— Purchase frequency is a retention metric, tracking how often customers shop from your store. Naturally, the higher the purchase frequency, the better, but of course not all products can be bought equally often.  Purchase frequency is easily seen in a