A small company on a mission to empower eCommerce entrepreneurs around the world

Based in beautiful Sofia, Bulgaria

We believe in entrepreneurship and feel lucky to live in an era of innovation, enthusiasm and courage. So many people are turning their passion into business that we wanted to empower those ecommerce self­starters to work smarter, be competitive and successful.

We appreciate

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simplicity, functionality, and client feedback for our product.

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friendliness, humor, and awesomeness in people.

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espresso, prosciutto ciabattas, and ice cream in our bellies.


Something about our journey…

We’ve created an eCommerce-only product from scratch.
It’s been awesome accelrating from 0 to $ in under 4 years. And we’re growing, not getting old.

2014
APRIL

Metrilo was founded. A team of 3 people 
on a mission to empower eCommerce 
entrepreneurs.

MAY

1st seed round closed. Our partners LauncHub and Eleven
 backed our idea and helped make Metrilo a reality.

2015
A TEAM OF 4 WORKING ON 12 SERVERS
JANUARY

We officially launched Metrilo and got 
our first paying customer.

DECEMBER

2nd seed round closed.
We are growing thanks to Speedinvest, LauncHub and Eleven!

2016
A TEAM OF 11 WORKING ON 48 SERVERS
JANUARY

We released our personalized email system. Now, all data can be used for engaging email campaigns.

MAY

We reached a great milestone: Metrilo generated more than 1,5 million in sales for our customers from emails alone!

DECEMBER

The Email Automation feature was released.1,5 billion orders processed by Metrilo to date.

2017
A TEAM OF 15 WORKING ON 64 SERVERS

Meet the team

Two things we have in common - we build Metrilo to make you money and we love good coffee. Everything else is...a clash of titanic trolls. We're probably the only company with zero people who take offence, ever.

Murry

CEO

Peter

Designer

Zhivko

CTO

Stoimen

Digital Marketer

Stefan

Engineer

Emo

Engineer

Rado

Engineer

Mira

Content Marketer

Petar

Business Development

Alex

Customer Success

Murry

Murry Ivanov

Trying hard not to be useless. Failed vegeterian. Loves Tool, whisky and motorcycles.

[email protected]

Pesho

Peter Iliev

Crafting our UI with a passion for simplicity, efficiency and usability. Amateur photographer. Serial traveler.

[email protected]

Zhivko

Zhivko Draganov

Responsible for software lifecycle in the company. Duplicate bridge player. Music & animal lover.

[email protected]

Stoimen

Stoimen Veselinov

Helps customers to make the best use of Metrilo and plays chess with Zhivko in-between.

[email protected]

Stefan

Stefan Adamov

The daily dose of TDD and refactoring nagging. Likes snowboarding, table tennis and foosball.

Emo

Emil Tabalyov

Front-end developer, gamer, fitness enthusiast, football fan. Sometimes funny.

Rado

Radosvet Mihtarski

Saves us everyday. Sports lover, needs someone to fix his car.

Mira

Dimira Teneva

Takes care of our blog and content. Adopted a shelter dog. All-cliche about globe trotting.

[email protected]

Peterts

Petar Tsatchev

A real Jedi Master who spreads the Metrilo love out there, plays basketball and collects music.

[email protected]

Alex

Aleksandar Dramkin

Knows everybody. Helps everybody. Мultilinguist wannabe.

[email protected]