A company on a mission to empower eCommerce entrepreneurs around the world

You can come meet us both in beautiful Sofia, Bulgaria or in our office in San Francisco

our mission

Metrilo is made by entrepreneurs for entrepreneurs, and we love knowing that our clients are fighters and often disruptors in their niches. We’re proud to help their awesome products reach more people.

We appreciate

Simplicity, functionality, and client feedback for our product.
Friendliness, humor, and awesomeness in people.
Espresso, prosciutto ciabattas, and ice cream in our bellies.

Something about our journey

We’ve created an eCommerce-only product from scratch. It’s been awesome accelerating from 0 to 40 million processed orders in under 4 years. And we’re growing, not getting old.

2014

April

Metrilo was founded. A team of 3 people on a mission to empower eCommerce entrepreneurs.

May

1st seed round closed. Our partners LauncHub and Eleven backed our idea and helped make Metrilo a reality.
A team of 4
2015
Working on 12 servers

january

We officially launched Metrilo and got 
our first paying customer.

december

2nd seed round closed.
We are growing thanks to Speedinvest, LauncHub and Eleven!
A team of 11
2016
Working on 48 servers

January

We released our personalized email system. Now, all data can be used for engaging email campaigns.

May

We reached a great milestone: Metrilo generated more than 1,5 million in sales for our customers from emails alone!

December

The Email Automation feature was released.40 million orders processed by Metrilo to date.
A team of 15
2017
Working on 64 servers

May

Metrilo is now on the Shopify App Store. You can integrate your Shopify business in literally one click.

August

We've released the new Retention feature. Merchants can now easily predict and drive their growth with their own retention data!

November

We were really slow on this one, but custom HTML emails were finally released.

December

We released the Customer Feedback tool. Gathering customer feedback and reviews is now easy and on autopilot!

December

$15,634,166 (and 95 cents) generated from our email marketing tools during the holiday season 2017. We're proud with our merchants!
A team of 18
2018
Working on 95 servers

January

$100,000,000 total sales generated with our email automation and segmentation tools so far. The milestone was hit at 2:30am GMT on 11th of January.