Paid acquisition is when you win a new customer through a paid marketing channel. Usually, there’s a concrete acquisition cost per customer on each channel.
Such paid channels are: social media ads, Google AdWords, display ads, paid features in magazines, influencer campaigns, affiliate marketing and so on.
In order to grow and build financially stable business, we recommend keeping the costs of paid acquisition under 30% of customer lifetime value.
— Sustainable growth in ecommerce is hard to achieve. It means growing in revenue while turning a profit. As acquisition costs increase, profitability goes down. More traffic and even more sales don’t guarantee more profits and being able to keep the l
— Organic acquisition is when you acquire a new customer through organic or free marketing channels such as Google Search, organic social media, forums, word of mouth, email, etc. Organic acquisition typically relies on SEO, content marketing, and good soci