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Instagram replaced its Activity tab with the new Shopping tab recently.
Shoppable posts and stories, more influencer partnership features and direct Instagram checkout. All these new shopping features show the platform’s shift to ecommerce, making it a place for product discovery.
In this article, we’ll explore these new ecommerce-focused features and how they can be useful to online brands. We’ll also quickly explore how you can set up an Instagram shop and how to link Shopify or WooCommerce to Instagram.
With the rise of ecommerce stores over the last few years, consumers have started using search as a critical tool to research products before buying. In 2019, Google reported that a whopping 84% of Americans are shopping at any given time and in up to six categories.
Search is where most of your customers will look for you. If you are not showing up in search listings, how will they find you?
According to an SEO expert like Damon Burton, you have to establish credibility somewhere and then scale that to the next comparable term or parallel market and take that reputation and leverage it to broaden even further. That way you can balance your reputation with quality content to really improve your rankings!
Sure, you can reach people through other channels, but the majority start googling for products. That’s why you need to prioritize your ecommerce SEO, find out here all the details! Contact a professional ecommerce seo marketing services for expert help!
A viral campaign that makes headlines is the dream of many marketers. The power of these campaigns lies in how they manage to reach huge numbers of people organically and cheaply. And even more so, their authenticity.
Viral campaigns are uniquely able to connect with viewers naturally because people stumble across them when a friend or an influencer they chose to follow shares them. This makes the content look more authentic and reliable, establishing a positive interaction with the brand.
The checkout process is a crucial element for any ecommerce business — it has the ability to make or break a sale. Optimizing this process can not only yield higher conversation rates but if done correctly, it can also help your business generate repeat sales and loyal customers.
To optimize your checkout for return sales, your ecommerce site should focus on 5 key areas:
With Facebook’s organic reach as low as ever, knowing how to run great ads is a must. The good news is that Facebook ads can be as cheap as you want them to be. You can spend as little as $1 per day if you’re a merchant who’s just starting with your online store. The key thing is to use that dollar wisely.
In this blog post, we’ll give you three tips to help you run your Facebook ads more efficiently. You’ll learn how to spy on your competitors’ ads, where to start with testing your targeting and ad creatives, and how to use funneling.
We are now all learning how to manage business in a different world. If you’re unsure how to handle ecommerce storage and fulfillment in the current situation, this article is for you. It sums up the steps you can take to keep up with demand while operating as safely as possible for employees and clients both.