Email marketing best practices for online stores. Intelligent email marketing driven by cohort analysis, customer behavior and marketing automation.
We doubt that there’s an ecommerce marketer who’d deny the importance of customer segmentation for email campaigns. When we have so much first-party data on user behavior, of course we’ll use it to give them a better experience and more relevant products!
However, there’s one additional layer of data that most ecommerce brands overlook and it leaves their email marketing somewhat personalized but not enough. A customer gets a message like this one:
Need sparkly heels for that dress you got? We got you covered!”
And wonders: “I got this dress 3 years ago for a wedding and it’s definitely out of style by now…It doesn’t even fit me anymore, why would I need the heels?”
A sale lost right there.
Because the brand didn’t pay attention when the action was taken.
Four months until Christmas and a lot of ecommerce stores have already started planning their holiday marketing strategy.
And rightly so, the holiday retail sales crossed the $1 Tn mark for the first time in 2018 so holiday season 2019 should be taken seriously. Last year, the average American shopper spent close to $846 on gifts.
This is why it is important for your brand to stand out.
Email marketing is still one of the most effective ways to engage and retain your customers. However, many brands underuse email marketing during the holiday season, copying cliche tactics too much to make a difference. In most cases, brands use the same email year after year, hoping for just average open rates.
Customer feedback is exciting and scary at the same time.
Exciting because it’s a thrill to learn what people think about your store and products. Scary because negative feedback is hard to swallow sometimes.
This shouldn’t stop you from gathering it! On the contrary – there are so many ways to use it. Customer feedback is a goldmine of info directly from the people who matter the most, you customers.
In this article, we show different uses of customer feedback and how it can help you make optimizations and get more sales.
What emails are the big brands sending?
We put together a collection of holiday season email templates to inspire you to create your online store’s best holiday email marketing campaign so far.
Awesome, well-designed emails are the way to stand out in this busy time of the year. They impact your sales in more than one way:
So what caught our eye?
For good or bad, WooCommerce stores always use a third-party email marketing tool. But how to choose it and how to best use it – it’s often trial and error.
Now, you don’t have to go through that.
In this article, we highlight the most important things you need to be able to do with your email tool, coming from our experience and daily communication with WooCommerce store owners.
Also, one of those owners shares his inspiring success story. He managed to bump up their email marketing conversion rates by 10%! How – he contributed his tactic to our list.
You’re happy with every conversion you make on your online store, right. It costs you a lot of work and marketing money. But are you making the most of every order?
You could – with up-sell emails. You can get larger orders for the same cost of customer. With upsell emails in your email marketing strategy, you’ll be getting the maximum ROI on your marketing.