Email marketing best practices for online stores. Intelligent email marketing driven by cohort analysis, customer behavior and marketing automation.
Customer feedback is exciting and scary at the same time.
Exciting because it’s a thrill to learn what people think about your store and products. Scary because negative feedback is hard to swallow sometimes.
This shouldn’t stop you from gathering it! On the contrary – there are so many ways to use it. Customer feedback is a goldmine of info directly from the people who matter the most, you customers.
In this article, we show different uses of customer feedback and how it can help you make optimizations and get more sales.
What emails are the big brands sending?
We put together a collection of holiday season email templates to inspire you to create your online store’s best holiday email marketing campaign so far.
Awesome, well-designed emails are the way to stand out in this busy time of the year. They impact your sales in more than one way:
So what caught our eye?
For good or bad, WooCommerce stores always use a third-party email marketing tool. But how to choose it and how to best use it – it’s often trial and error.
Now, you don’t have to go through that.
In this article, we highlight the most important things you need to be able to do with your email tool, coming from our experience and daily communication with WooCommerce store owners.
Also, one of those owners shares his inspiring success story. He managed to bump up their email marketing conversion rates by 10%! How – he contributed his tactic to our list.
You’re happy with every conversion you make on your online store, right. It costs you a lot of work and marketing money. But are you making the most of every order?
You could – with up-sell emails. You can get larger orders for the same cost of customer. With upsell emails in your email marketing strategy, you’ll be getting the maximum ROI on your marketing.
Many marketers rely on email marketing strategies to increase their online store’s sales. A common and very successful trick they use is cross-selling emails.
It’s great for increasing your customer’s lifetime value and getting some extra sales with almost zero advertising costs.
Recovering abandoned carts is a never-ending struggle in eCommerce. We know it’s one of your top priorities – and it should be because those people were so close to buying. Don’t let them slip away!
Coming up with good emails to make people come back, though, is not easy. They need to grab attention, call for action, be funny or irresistible. They need to make the customer feel they’re really missing out on a great product or deal.
To help you craft cart abandonment emails that convert, we gathered awesome examples for different products. Below are our highlights why these templates are great to recover abandoned baskets. Enjoy and be inspired!