Customer retention is the process of engaging customers continuously and stimulating repeat orders. Customer retention marketing uses data to personalize and guide the customer journey, build a deeper relationship with the customer, and win their loyalty and repeat business.
Customer retention helps ecommerce brands grow when acquiring new customers is expensive, or the market is small, or the niche is too narrow, or there’s too much competition. Retention basically solves most problems a brand would face when trying to grow in revenue. That’s why we believe any ecommerce business should prioritize a customer retention strategy.
The benefits of customer retention: