Organic acquisition

Organic acquisition is when you acquire a new customer through organic or free marketing channels such as Google Search, organic social media, forums, word of mouth, email, etc.

Organic acquisition typically relies on SEO, content marketing, and good social media presence so people looking for information and solutions find you. On the other hand, referrals and personal recommendations come when your product is good and the customer experience is cool so people want to talk about it. 

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