Unboxing experience is the first physical interaction between your product and the customer. When people receive the delivery, they open the box or package to discover what’s inside. This can be a very exciting experience, if your branding and packaging is thoughtfully planned.
On one hand, the outer packaging should protect the products inside so any special care you take will be appreciated. Then, a beautiful, practical package enhances the brand image. A well-looking packaging makes people feel even better about buying from your brand in particular. Any additional materials like package inserts, instructions, freebies add to a great shopping experience and increase the chances for another order.