Ecommerce analytics is the monitoring of key ecommerce metrics, trends and marketing performance. It can be just an ecommerce dashboard (like Google Analytics) or a full-fledged analytics tool like Metrilo that finds correlations and opportunities in the data.
Every online store needs to keep an eye on ecommerce analytics if it wants to improve and grow. Data shows what works and what doesn’t so you can optimize performance, fix problems and double down on the best tactics.
Ecommerce analytics should be a part of daily, weekly and monthly performance tracking. Investors also want to see the numbers when making a decision.