Customer loyalty is the phenomenon of customers coming back to your store to shop repeatedly. It is due to satisfaction with the products and service, plus a feeling of belonging - they identify with your brand values and the lifestyle the products offer. Customer loyalty is nurtured through a product-market fit, where you reach your ideal customer, a pleasant shopping experience, meaningful engagement and retention stimuli.
Customer loyalty is very valuable because:
— Customer retention is the process of engaging customers continuously and stimulating repeat orders. Customer retention marketing uses data to personalize and guide the customer journey, build a deeper relationship with the customer, and win their loyalty a
— Customer acquisition cost (CAC) is the marketing cost you pay to gain a new customer. In ecommerce, usually the first order incurs a loss because most brands rely greatly on ads and influencer campaigns for customer acquisition. Generally, if CAC is
— Revenue from returning customers is the share of sales coming from repeat buyers. This can be very different from retention rate. A small percentage of loyal customers can still make up a big part of your revenue. Or the other way around. So it&rsqu
— Customer engagement is the long-term communication between customer and brand. For companies, it means brand awareness and continued interest, returning customers and loyalty. Engaging customers is a way to be remembered between orders and to get noticed b
— Repeat orders can mean two things in ecommerce: when a product gets reordered by the same customers or when a customer just places another order. Both are signs of high customer satisfaction and good customer retention. If you monitor product performance,