Reactivation emails are also known as win-back emails.
— Win-back email is a type of a marketing email that aims at making an old customer come back to shop. It’s sent when a customer hasn’t shopped or otherwise engaged with the brand in quite a while. We often recommend having an automatic win-back
— Reactivation is a retention marketing strategy, where the brand tries to reconnect with an idle customer and win them back. It taps into the pool of existing customers who have not ordered anything in a while - and can be quite effective in generating some